Kevin Xu describes three helpful tips for creating a startup company within a particular niche that interests you.

1. H O W T O C R E AT E A S TA RT U P
W I T H I N A N I C H E B Y K E V I N X U

2. • When thinking about a startup’s
longevity, it must make your user’s
life easier and for that to be
achieved it’s essential that you
create a business within a niche.

3. • Solving distinct
problems is what
makes your business a
necessity and not only
sets it apart from your
competitors but steers
you from a diluted
market.
• Here are a few areas of
focus when creating a
startup within a niche…

4. C R E AT E A S U S TA I N A B L E
B U S I N E S S M O D E L
• Defining your business model is one of the
first steps towards building a stable
company foundation.
# 1

5. • Creating a model that will incite the best customer
satisfaction is the goal and requires founders to
initially decide if they’re running a B2B or B2C
business which will determine your strategy’s focus.

6. K N O W T H E
M A R K E T
• Before diving into the public spotlight, you want to
do a fair amount of research of the overall market
that you’re getting into.
# 2

7. • Knowing the landscape is a huge
part of the preparation process and
it will serve your business well in the
long run.
• Determine the market size, identify
your lead competitors and where
your strategy should aline.

8. • Being aware of the playing field
opens up your possibilities for
creativity.
• Knowing which methods worked
best among similar audiences and
open areas for innovation all fall
into perspective after learning the
market.

9. M A K E A U N I Q U E
M A R K E T I N G
S T R AT E G Y
• Just as your business fits
into a unique position for
your client base, so
should your marketing
strategy.
• Creating a niche
marketing strategy proves
to be more successful the
better you know your
clients.
# 3

10. • Depending on the
type of financial
backing you have,
your niche marketing
strategy could
involve a lot of
growth hacking.
• Finding ways to
market your product
or service efficiently
but cost effectively
as well.

11. • If the finances are in place, determining where to
spend it could seperate your marketing strategy
between niche and standard.