Joy's Travel Adventures will aggregate the long tail in an online marketplace for fashion tours & fashion with the goal to enable women around the world to take trips inspired by an embedded fashion travel web series and/or TV show and buy fashion on a global basis. JTA provides a worldwide online social community for travelers seeking travel companions, fashion advice, tour packages, resources. Tour operators will sell items/tours listed under broad travel categories and user-defined tags.

1. All rights reserved.

2.  A front row seat and guide to all the latest travel, style &
lifestyle recommendations for female travelers over 40
 Host Joy’s savvy, unique and fun travel videos & travel tours
designed for solo/group travel
 A corresponding worldwide online social community for like-
minded travelers seeking adventure, travel companions,
fashion advice, tour packages, resources and more
For more information: Joy A. Kennelly Ph: 310 714-2077 E: JoyKennelly1@gmail.com

3. “Women =
Economic
Opportunity #1”
Tom Peters, Business Management
Guru, Author In Search of Excellence
For more information: Joy A. Kennelly Ph: 310 714-2077 E: JoyKennelly1@gmail.com

4. Why Women?
Because we:
 Control over $20 Trillion in world-wide
spending.
 Account for 92% of all vacation decisions
including online travel.
 Represent 4% of all U.S. travel spending,
at almost $200 million a year.
 Will spend an estimated $125 billion
on travel next year.
For more information: Joy A. Kennelly Ph: 310 714-2077 E: JoyKennelly1@gmail.com

5. Why Fashion & Shopping?
 Each year, over $250 billion is spent on fashion
(including accessories) in the United States alone.
 Over $20 billion in revenue is generated annually.
 Shopping is the 2nd most popular leisure travel
reason.
 Direct spending on leisure travel by domestic and
international travelers totaled $564 billion in 2011.
US Travel Association
For more information: Joy A. Kennelly Ph: 310 714-2077 E: JoyKennelly1@gmail.com

6. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Female Solo Travelers Women Traveling in
Groups
Over 45 years of age
Age 35 - 44
Under Age 34
32 million travel in
groups or alone
For more information: Joy A. Kennelly Ph: 310 714-2077 E: JoyKennelly1@gmail.com

7. What Female Travelers Enjoy
Sightseeing &
Shopping 27%
History, Culture &
Education 17%
Beach Escapes
16%
Adventure Travel
15%
Cruises 13%
Reconnect with
themselves 4%
Misc 8%
Source:Travel
Guard Ins Co
For more information: Joy A. Kennelly Ph: 310 714-2077 E: JoyKennelly1@gmail.com

8. Current Travel Shows
 Mainly Male Hosts With Activities Women Aren’t Always Interested In
For more information: Joy A. Kennelly Ph: 310 714-2077 E: JoyKennelly1@gmail.com

9. Top Online Activities For Travelers:
 62% Research an upcoming trip
 45% Sourced initial trip idea
 43% Read reviews from other travelers
 31% Watched travel videos
For more information: Joy A. Kennelly Ph: 310 714-2077 E: JoyKennelly1@gmail.com

10. TEAM/ADVISORS
 Founder: Joy A. Kennelly, Award-winning Digital Marketer/Writer, former
Short Film Festival Producer; 5 years Delta & Alaska Airlines experience, 7
years covering LA Fashion Week & High-End Fashion in Page 1 Google Blog
 Distilled Productions LLC: Credits include: Extreme Makeover: Home
Edition, Pop This Way, The Funny Bunch and other network shows
 Marketing Consultants: Evie Bailey, Management, Booking & On-Air Host
on former top-rated 96.3 KFSG LA Christian radio station; Tanisha Carden,
Award-winning Travel & Hospitality Publicist, LA & Miami
 Advisor, Mark Jeffrey: Serial Entrepreneur, Author, Co-Host of This Week
In… former CTO of Mahalo, current Chief Product Officer, Glossi.com
 Advisor, Richard Bangs: aka “Father of Modern Adventure Travel”
Author, Producer of numerous MSNBC, Yahoo Slate.com travel shows; Exec
Producer and Host of long running series of PBS specials
 Advisor, Stephen Concrota: EVP / Chief Marketing Officer at GSN,
Former CMO Versace, Haggar, Gilt.com, and more.
For more information: Joy A. Kennelly Ph: 310 714-2077 E: JoyKennelly1@gmail.com