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Mark Eglinton

  Chief Executive Officer
        NDA Group

 Emerging International
     Business Leader
New Zealand International
  Business Awards 2009
Farming is not
  just Sexy...




It’s critical to NZ’s
future
Question 1.
Is 5% year on year growth enough?
Question 1.
Is 5% year on year growth enough?

• Sometimes
   – if it is sustainable growth
   – if the margin structure is right
   – if it is in an industry with sufficiently large
     scale
Question 2.
  What happens to the NZ Agricultural
  Sector if it grows at 5% for 10 years?
                2011

Dairy            13 B
Meat            4.5 B
Forestry        4.3 B
Wine            1.1 B
Kiwifruit       0.9 B
               = 24 B



 Source : MAF June 2011 Situation & Outlook for NZ Agriculture & Forestry
Question 2.
  What happens to the NZ Agricultural
  Sector if it grows at 5% for 10 years?
                2011                 2020

Dairy            13 B                20.2 B
Meat            4.5 B                7.2 B
Forestry        4.3 B                6.7 B
Wine            1.1 B                1.7 B
Kiwifruit       0.9 B                1.5 B
               = 24 B                = 37 B



 Source : MAF June 2011 Situation & Outlook for NZ Agriculture & Forestry
Question 2.
  What happens to the NZ Agricultural
  Sector if it grows at 5% for 10 years?
                2011                 2020               Absolute Growth

Dairy            13 B                20.2 B                  7.2 B
Meat            4.5 B                7.2 B                   2.6 B
Forestry        4.3 B                6.7 B                   2.4 B
Wine            1.1 B                1.7 B                   0.6 B
Kiwifruit       0.9 B                1.5 B                   0.5 B
               = 24 B                = 37 B                 = 13 B          + 55%




 Source : MAF June 2011 Situation & Outlook for NZ Agriculture & Forestry
Question 3.
How much technology is required to grow
the Agricultural Sector by $13B?
Question 3.
How much technology is required to grow
the Agricultural Sector by $13B?
• HEAPS, &
Question 3.
How much technology is required to grow
the Agricultural Sector by $13B?
• HEAPS, &
• Technology is Sexy, so
Question 3.
How much technology is required to grow
the Agricultural Sector by $13B?
• HEAPS, &
• Technology is Sexy, so
• The Agricultural Sector is HEAPS SEXY
So the Agricultural Sector is...

• Critical to NZ’s future
  – It already has scale
  – It already has an international footprint
  – It is internationally competitive
  – Modest sustainable growth creates massive value
• Sexy
  – Heaps of technology is required to support it’s
    growth and take NZ industry to the next level
  – The commercialisation of agricultural related
    technology is a massive opportunity for SME NZ.
Mark Eglinton

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Mark Eglinton

  • 1. Mark Eglinton Chief Executive Officer NDA Group Emerging International Business Leader New Zealand International Business Awards 2009
  • 2. Farming is not just Sexy... It’s critical to NZ’s future
  • 3. Question 1. Is 5% year on year growth enough?
  • 4. Question 1. Is 5% year on year growth enough? • Sometimes – if it is sustainable growth – if the margin structure is right – if it is in an industry with sufficiently large scale
  • 5. Question 2. What happens to the NZ Agricultural Sector if it grows at 5% for 10 years? 2011 Dairy 13 B Meat 4.5 B Forestry 4.3 B Wine 1.1 B Kiwifruit 0.9 B = 24 B Source : MAF June 2011 Situation & Outlook for NZ Agriculture & Forestry
  • 6. Question 2. What happens to the NZ Agricultural Sector if it grows at 5% for 10 years? 2011 2020 Dairy 13 B 20.2 B Meat 4.5 B 7.2 B Forestry 4.3 B 6.7 B Wine 1.1 B 1.7 B Kiwifruit 0.9 B 1.5 B = 24 B = 37 B Source : MAF June 2011 Situation & Outlook for NZ Agriculture & Forestry
  • 7. Question 2. What happens to the NZ Agricultural Sector if it grows at 5% for 10 years? 2011 2020 Absolute Growth Dairy 13 B 20.2 B 7.2 B Meat 4.5 B 7.2 B 2.6 B Forestry 4.3 B 6.7 B 2.4 B Wine 1.1 B 1.7 B 0.6 B Kiwifruit 0.9 B 1.5 B 0.5 B = 24 B = 37 B = 13 B + 55% Source : MAF June 2011 Situation & Outlook for NZ Agriculture & Forestry
  • 8. Question 3. How much technology is required to grow the Agricultural Sector by $13B?
  • 9. Question 3. How much technology is required to grow the Agricultural Sector by $13B? • HEAPS, &
  • 10. Question 3. How much technology is required to grow the Agricultural Sector by $13B? • HEAPS, & • Technology is Sexy, so
  • 11. Question 3. How much technology is required to grow the Agricultural Sector by $13B? • HEAPS, & • Technology is Sexy, so • The Agricultural Sector is HEAPS SEXY
  • 12. So the Agricultural Sector is... • Critical to NZ’s future – It already has scale – It already has an international footprint – It is internationally competitive – Modest sustainable growth creates massive value • Sexy – Heaps of technology is required to support it’s growth and take NZ industry to the next level – The commercialisation of agricultural related technology is a massive opportunity for SME NZ.