Presented at Mobile Game Asia 2015 Bangkok Nimit Panpalia, VP of Global BD, POKKT Connect with us: http://gmgc.info/en

1. India Mobile Games Market & How Is
POKKT Helping Game Developers
Monetize

2. India: Opportunity
Indian population: 1.2 Billion.
Total number of mobile users: 933 million
Total number of smartphone users: 350M
Internet connectivity penetration: 119 million
Total number of Smartphones bought last year: 200+mn
Sources: TRAI, KPCB, IAMAI

3. India Mobile Games Industry
India is ranked 3rd internationally on Google Play Store (downloads)
Android occupies 90% share of smartphone market
Mobile contributes to 70% revenue
Monetization is a big challenge in India
The top 90% games are global games
Proliferation of third party app stores
Sources: AppAnnie, IDC

4. Third Party Android Stores in India

5. Top 10 Mobile Games in India
Ranking Game Name Publisher Developer
1 Clash of Clans SuperCell Global
2 CandyCrush Saga King Global
3 Teen Patti - Indian Poker Octro, Inc India
4 Clash of Kings Elex Inc Global
5 Candy Crush Soda Saga King Global
6 Teen Patti Gold Moon Frog India
7 Junglee Teen Patti 3D Junglee Games India
8 Boom Beach SuperCell Global
9 Bollywood Teen Patti - 3 Patti Games of a Global Limited Global
10 Game of War - Fire Age Machine Zone, Inc Global
All the above Indian developers trending on Play Store use POKKT
as one of their monetization partner

6. Lack of data ready
smartphones.
Lack of payment
infrastructure.
Lack of development
ecosystem.
Extremely low
monetization as
compared to other
markets.
Challenges of Indian Mobile Game
Developers

7. A mobile advertising & app monetization platform
for Global Game developers to monetize users in
India and SEA through Offer-wall & Incentivized
Video Ads

8. POKKT Product Offering
The Largest Monetization platform for Global Developers &
Publishers targeting India and South East Asian Users

9. POKKT Reach (June 2014 to 15th Jan 2015)
Daily Active Users 250,000
App Installs done in 6 months 6+ million
Number of Campaigns delivered 200+
Video inventory available
2Mn+ Daily
Video views
Brand Video Campaigns 25+
Fill Rate 60+%
Average eCPM generated (Offerwall) USD 12
Average eCPM generated (Video) USD 5

10. Top developers using POKKT - India
These developers had their games trending in top 50 in 2014

11. Testimonials
“POKKT increased my daily revenue by
$300”
- Xerxes Mullan, Xerces Technologies
“My non-paying users are now making
money for me by watching POKKT’s
video ads”
- Rahul Razdan, Mango Games
“POKKT’s offer-wall placements are non
intrusive and have positively enhanced
our user retention”
- Virat Khutal, Twist Mobile Our players gave positive reviews of the
game after we introduced POKKT’s video
ads to reward them.
- Manish Agarwal, Reliance Games

12. POKKT’s Offer-wall Case Study
POKKT helped Xerxes Games generate additional $100 per day.
User can install any
app from our offer-
wall to earn ‘free
coins’.
Game: Bull fighter
Developer: Xerxes
User taps on ‘Free Coins’
in the game.

13. Video Ads Case Study
Game: The Last Stand
Developer: Xerxes
User taps on ‘Watch
video to Earn Free
Coins’ in the game.
Free coins are rewarded when
user completes watching the
video.
POKKT helped Xerxes Games generate additional $200 per day.

14. Why should you choose POKKT
Local sales and developer support
Local and contextual ads
High eCPMs will more than 75% fill rate
Single SDK for offer-wall and video ads
Payout net 30 days
Real time dashboard and analytics

15. Thank You
Nimit Panpalia
Global Head for Developer Acquisition
Email: Nimit.p@pokkt.com
Mo: +91 98209 44995
Skype: nimit1977