2. How important is this IA?
• The Extended Essay is worth:
1.5 points
• The Business IA is worth:
2.5 points
3. To write a commentary based
on 3-5 documents covering a
common theme, 1,500 words.
Your Task:
4. Meaning
• You have to write a commentary on a
real issue or problem, not a fictional
one, with a title presented as a
question.
• The commentary must refer directly
to a single business organisation, but
may consider industry-wide issues
that impact on that organisation.
5. There are two parts to the IA:
Commentary
25 / 25
=
25 % of
the final
mark
=
Every mark
you get
1% of
your final
mark
Or:
6. How will you do this?
• Stage 1 – Find the supporting documents &
identify the tools & techniques to
use. May – June
• Stage 2 – Use the tools & techniques to
analyse the supporting documents
June – August
• Stage 3 – Write up final draft of the Report
September - October
7. An Example question
How can British
Airways resolve the
industrial dispute with
its cabin crew?
11. The Format:
1. Title (in the form of a question)
2. Introduction (including a description of
methodology)
3. Findings (based on the supporting
documents)
4. Analysis of the findings
5. Conclusion(s)
6. Bibliography and references
7. Appendices: supporting documents
13. Supporting Documents
Some secondary sources:
• market research surveys
• articles from local, national
or international press
• financial reports
• business accounts
• business plans
• mission statements
• web based surveys
• extracts from co’ websites
• gov’t and other statistics
• academic publications
Some primary data:
• questionnaires
• interviews
• discussions with focus
groups
• observations
• surveys
14. Supporting Documents
To achieve the highest levels of each assessment
criterion, it is strongly recommended that the
supporting documents will present a range of
ideas and views.
The selection of three to five documents, for
instance, published by a single company or three
to five surveys of similar populations would not
provide balance or objectivity.
15. Tools & Techniques
Decision Making
Model
Ratio Analysis &
Final Accounts
Forecasting SWOT
Analysis
Product Life
Cycle
Motivational
Theory
TQM CSR
Marketing Mix Stakeholder
Conflicts
Economies of
scale
PEST
Analysis
Investment
Appraisal
Motivational
Theory
Break Even
Analysis
BCG Matrix
Benchmarking Ansoff Matrix Channels of Distribution
Leadership
Theory
Communication
Theory
Organisational Charts
16. Stage 2 -
Using the tools & techniques
• Confirming the tools & techniques
• Applying the tools & techniques
• Writing the first Draft
17. The data Sources
• You must collect secondary data.
• You may want to collect primary – but
you don’t have to.
• There are two factors that are
important when deciding what type
data to collect:
1. How is it to be used?
2. How reliable is the data source?
18. An example – A Product
Positioning Map
If your commentary is a marketing
one then you may well decide to
introduce a product position map.
23. The Techniques to use
We recommend two general points
1. Use 3 or 4 techniques.
2. Use at least 1 qualitative and 1
quantitative technique.
24. Stage 3 -
The final write-up
There are four elements in this stage:
1. Reworking the first draft
2. Writing the analysis & evaluation
3. Writing a conclusion & recommendation
4. Producing the completed project
25. Writing the analysis & evaluation
You need to consider:
• How to link the analysis to more than one of
your supporting documents
• Be succinct and ordered
• Integrate your data, analysis and evaluation
• Avoid relying too heavily on one document
• Avoid unsupported generalisations
• Be critical – don’t take everything for granted
26. Assessment Criteria
Total = 25 marks
D = 3 marks
E = 3 marks
F = 3 marks
A = 4 marks
B = 6 marks
C = 6 marks
27. Assessment criterion ‘A’:
supporting documents
• There are three to five supporting documents.
• The documents cover a range of ideas and
views.
• The supporting documents are contemporary in
nature, written within the last two years.
• The relevant parts of the supporting documents
are highlighted.
• The documents are relevant to the issue or
problem being examined.
• Different types of documents are included.
28. Assessment criterion ‘B’:
Choice and application of business
tools, techniques and theory
• Business tools and techniques are included in the
commentary.
• Business theory is included in the commentary.
• The tools, techniques and theory are relevant to the
question posed.
• The commentary includes a range of tools, techniques
and theories.
29. Assessment criterion ‘C’:
Use, analysis and synthesis of
data
• There is evidence that data is used,
analysed and synthesized.
• Data from the supporting documents is
used to help answer the question posed.
• The ideas are written in a clearly structured
and logical manner.
30. Assessment criterion ‘D’:
Conclusions
• The conclusion(s) are relevant and answer
the question posed in the title.
• The conclusions are supported by the
data from the supporting documents.
• The conclusions are a logical extension of
the arguments.
31. Assessment criterion ‘E’:
Evaluation and critical thinking
• Judgments are made.
• All judgments are substantiated.
• The nature of the supporting documents
has been considered.
• The reasons why the problem or issue
exists have been discussed.
32. Assessment criterion ‘F’:
Presentation
• The written commentary is within the word limit.
• Sources are provided for all the supporting documents.
• Sources are provided for any quotations used in the written commentary.
• The referencing is consistent throughout.
• An appropriate bibliography is provided.
• Subject-specific terminology has been used throughout the commentary.
• The title question has been answered.
• The word count is provided on the commentary.
• The commentary is focused on the issue or problem identified.
• The commentary follows a logical structure from identifying the issue or
problem through to he conclusion.
