Shop kastsocialmedia

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Vijay Thirumalai

Business Technologie

Take your friends shopping with you online Shop Kast

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],E – Commerce Pain Points Simply put: Problems present an Opportunity

“ Customers don’t trust corporate messaging. Social Media is the marketers’ greatest hope ” - eTailing Group “ Show me your friends, I will tell you what you like ”

Shop Kast Value Proposition ,[object Object],[object Object],[object Object],[object Object],Shop Kast is a … - Personal shopping engine - Platform to share purchases with friends Connects products you want with the people you trust Check what your friends think ? Value Proposition Friends

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Emarketer March,2009 Market Analysis: Key Trends & Drivers

Why Now ? Past, Present & Future Marketing Strategy Time Line Pre-Industrial Word of Mouth Target - Local consumers Post-Industrial Mass Media TV & print Target - All consumers Amazon-era Relevance Mktg Banner ads, ad-words Target - Micro segments Facebook-Era Target – Individuals, friends, social peers Peer to Peer Marketing Social Media, Social product Discovery

ShopKast Social Shopping Engine Powered by Shop Kast Check what your friends think?

Friends E-Business  Me-Business  We-Business Powered by Shop Kast

ShopKast Social Sharing Platform Share with your friends Increase Conversion through click-backs Friends and social networks are the strongest influence in purchasing process

[object Object],[object Object],[object Object],[object Object],Shop Kast Engine Retailer Databases Users Social Graph by Shop Kast Revenue Model - Subscription based Software Sales - Referral Fees for Customer Acquisition Business Model Socially Relevant Recommendations Platform to share purchases

Target Vertical Retail Markets ShopKast: Wisdom of “everyone” to Wisdom of “MY” crowd

Competitive Landscape Weak Recommendations Relevance Strong Strong Weak Power Reviews Menlo Ventures, Tenaya Capital Rich Relevance Greylock partners, Tugboat ventures Blippy Sequoia Capital, Ron Conway, CR ventures Social Marketing Shop Kast Competitive Landscape

Future Plans: Aggregated Social Product Review Site for All Retailers www.shopkast.com

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Shop kastsocialmedia

1. Take your friends shopping with you online Shop Kast

3. “ Customers don’t trust corporate messaging. Social Media is the marketers’ greatest hope ” - eTailing Group “ Show me your friends, I will tell you what you like ”

6. Why Now ? Past, Present & Future Marketing Strategy Time Line Pre-Industrial Word of Mouth Target - Local consumers Post-Industrial Mass Media TV & print Target - All consumers Amazon-era Relevance Mktg Banner ads, ad-words Target - Micro segments Facebook-Era Target – Individuals, friends, social peers Peer to Peer Marketing Social Media, Social product Discovery

7. ShopKast Social Shopping Engine Powered by Shop Kast Check what your friends think?

8. Friends E-Business  Me-Business  We-Business Powered by Shop Kast

9. ShopKast Social Sharing Platform Share with your friends Increase Conversion through click-backs Friends and social networks are the strongest influence in purchasing process

10.

11. Target Vertical Retail Markets ShopKast: Wisdom of “everyone” to Wisdom of “MY” crowd

12. Competitive Landscape Weak Recommendations Relevance Strong Strong Weak Power Reviews Menlo Ventures, Tenaya Capital Rich Relevance Greylock partners, Tugboat ventures Blippy Sequoia Capital, Ron Conway, CR ventures Social Marketing Shop Kast Competitive Landscape

13. Future Plans: Aggregated Social Product Review Site for All Retailers www.shopkast.com