Cr mday8

Customer Relationship Management (CRM) ProMISe FOLIO course

What is CRM? ,[object Object],[object Object],[object Object],[object Object]

Definition of CRM ,[object Object]

The purpose of CRM ,[object Object],[object Object],[object Object]

Why is CRM important? ,[object Object],[object Object]

Why did CRM develop? ,[object Object],[object Object],[object Object],[object Object],[object Object]

What does CRM involve? ,[object Object],[object Object],[object Object],[object Object]

“ Strategically significant customers” ,[object Object],[object Object],[object Object]

Markers of strategically significant customers ,[object Object],[object Object],[object Object],[object Object]

Information Technology and CRM ,[object Object],[object Object],[object Object],[object Object],[object Object]

Information Technology and CRM: Examples ,[object Object],[object Object],[object Object],[object Object]

Information Technology and CRM: Examples ,[object Object],[object Object],[object Object]

Information Technology and CRM: Examples ,[object Object],[object Object],[object Object],[object Object],[object Object]

Face-to-face CRM ,[object Object],[object Object],[object Object],[object Object]

Benefits of CRM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Implementing CRM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Useful resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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