Proposal – Business Partner
www.testmerit.com

Leader in Online Learning & Assessment

About Us

Introduction Our USP Our Mission

TestMerit is working through
TestMerit is one of the first & the largest B2B network in the
TestMerit aims to reach five
fastest growing online field of online learning and test
Lakh students through its
assessment companies in preparation. TestMerit offers
online test preparation
India. It is established by an the most number of categories
solutions. We look to fulfill
IIM A-Alumnus to provide of test preparation viz.
this mission with the help of
quality and affordable online MBA, Engineering, Medical, Pr
250 business associates.
test preparation to students. ofessional, & Employment
Tests.


Our Offerings – Online Test Preparation

MBA Engineering Medical
Indian Institute of Technology-
Joint Entrance Exam. Banaras Hindu University
Common Admission Test
All India Engineering Entrance
Examination
Uttar Pradesh State Entrance
Examination Armed Forces Medical College

Graduate Aptitude Test in
Management Aptitude Test
Engineering
Karnataka Common Entrance Pre-Medical Test
Test
Delhi College of Engineering
Graduate Management (DCE)
Admission Test All India Pre Medical Test
Maharashtra Common Entrance Medical Entrance Exams
Test


Our Offering – Online Test Preparation

Skill
Professional Employment Vocational
Assessment

Common Law Indian Administrative
Admission Test Service NAC-Tech Polytechnic

Chartered Accountants University Grant
(CA) Common Commission- National
Proficiency Test (CPT) Eligibility Test (NET)
Industrial Training
Software Industry Tests
Institute
National Talent Search Bank Probationary
Examination Officer

Specialised Skill
Vocational Tests
Bachelor of Education Railway Services Assessment Tests


Business Opportunity

• Partners on District, Region or • Online test preparation
Zone Basis industry is expected to be
• Selling test packages through a 1200 crore industry by 2012
network of franchise and • Total Online Learning Industry
direct sellers is expected to be 5000 crore as
• Marketing & Selling test the education is going online.
preparation solutions to
students, schools and colleges

Online Test
Business Partner Preparation
Industry


Business Opportunity – Projected Sales
Expected business volume for a business partner for particular class of cities

Class of City Expected Number of Projected Annual Turnover
Students (in Lacs)

A 4000 100

B 3500 87.5

C 3000 75

D 2000 50

E 1000 25

F 500 12.50


Business Opportunity – Market Size
Total Market Size of Online Test Preparation Industry

Test Category Number of Students Annual Market Size
Appearing in Exam (in Rs. Crore)
CAT 300,000 90

MAT 350,000 105

IIT 400,000 120

AIEEE 500,000 150

PMT, AIPMT etc. 400,000 120

State Entrance Examinations 800,000 240
(CETs, SEEs)
Employment Tests 1,000,000 200
(Banking, Railways etc.)


Reaping the Business Opportunity
Target Segments

• Students – From 9th Standard till Post-Graduates
• Educational Institutions – Schools, Colleges, Engineering/MBA Institutes
• Others – Coaching Institutes, Private Tutors, Computer Training Institutes, Book Sellers

How to Sell the Packages

• Direct Selling to Students through Demo
• Bulk Selling to Educational Institutions
• Time-bound deals with coaching institutes, private tutors etc.
• Through a network of franchise

Support & Infrastructure

• Computer with internet connectivity
• Marketing staff
• Small Office preferably in commercial area

Investment

• Investment is linked to business volume – We grow as you grow
• Start with a investment as low as Rs. 40,000/- (Working Capital)


Target Segments  Product  Marketing
Students

• Entrance Test Packages
• Franchise Network in the Territory

Schools

• Entrance Tests for Undergraduate Courses (Engg.-
Medical Entrance Tests)
• Direct Marketing to Schools

Schools

• Value Added Assessment Program for School Children
• Direct Marketing to Schools

Engineering Colleges

• Entrance Tests for Post Graduate Courses (MBA Entrance
Tests)
• Direct Marketing to Colleges

Engineering Colleges

• Skill Assessment Tests for Employability
• Direct Marketing to Colleges

Schools & Colleges

• Internal Online Examination System (For Objective
Assessment)
• Direct Marketing to Educational Institutions

Coaching Classes/Private Tutors

• Test Packages for students
• Direct Marketing to Coaching Classes/Private Tutors

Corporate

• Skill Assessment Tests Solution/ Customized Tests
• Direct Marketing

Government Organizations

• Low-Cost Subject wise Assessment
• Relationship Marketing

Join Us
• Apply online on www.testmerit.com/application
• Get your demo log in & study the platform
• Clarify your questions by mail or by call.
• Send the completely filled TestMerit application form along with DD in favor of
Application Compark Education Pvt. Ltd. Payable at New Delhi, as per the type of association.
Process • You may also visit our office for discussion & finalization.

• Contact Person – Mr. Rajesh Tiwari (Vertical Head)
• Address – A-12, Aditya Corporate Hub, F-502, 5th Floor, RDC, Ghaziabad (NCR) -
201001,
• Mobile No. 09212448030,
Contact • Website – www.testmerit.com
Details • Email Id – rajesh@comparkgroup.com


Thank You
Welcome to the Future of Learning!


School Student Packages
Package of CBSE-6
Unit Tests Question Bank
45 Test 433 Question
Package of CBSE-7
Package of CBSE-8
Package of CBSE-9
Package of CBSE-10
Model Paper Unit Tests Question Bank Solved Papers
14 Test 34 Test 743 Question 15 PDF
Package of CBSE-11
Package of CBSE-12
Solved Papers Model Paper Unit Tests Question Bank
20 PDF 9 PDF 55 Test 2329 Question
Package of NTSE
2 Test 20 Test 57 Test 2442 Question
Package of Math Olympiad
Model Paper Unit Tests Question Bank
5 Test 18 Test 253 Question
Package of Physics Olympiad
Solved Papers 7 Test

Entrance Exam Packages
Package of KCET
10 5 45 3806

Package of IIT

Package of AIEEE

Package of BITSAT

Package of AIPMT

Package of AIIMS

Entrance Exam Packages
Package of CACPT
4 12 84 322

Package of Gate (Mech. Eng)
5 10 30 1000

Package of Gate (Comp.Sc)
3 9 27 279

Package of Gate (Electrical)
5 7 15 457

Package of MAT
5 10 35 1500

Package of CAT
5 10 41 1779

Package of IAS(Sociology)
5 5 25 1000

Package of IAS(Administration)
5 5 25 1000

Log in Platform Demonstration

Step By Step Demo
of
TestMerit – Platform

www.testmerit.com

Enter Email Id &
Password for
Log in if you have
already registered
member

Click here for
Register

Enter All
information to
get registered

Select Your
Course Package
Here

Enter Your 8 digit
Alphanumeric
Code on Scratch
Card here

Click Add to
Activate the
Course

Select from here
Solved Paper,
Model Paper Or Click on Take Test
Unit Test as per to Start the Test
your req.

Note: Only Free & Promotional Packages are active in Demo Log in

Click Here to Start
the Test

Click Ok to Start
the Test

Time Clock

Weight age of
Question

Multiple Choice
Type Question
Mark For Later to
answer later

Answer Sheet

You can Save
the Test and
attempt later

Confirmation
to Submit the
Test

Your assessment Report.
1.Total Assessment Report
2.Performance with Time
3. Marks with Time

Individual Question wise
Analysis

Comparison
On Difficulty
Levels

Graphical
Comparison
between the
attemptees

Solution of the all question

Solution hint
of the
question

Online Education & Assessment
Is A Way Ahead

Join the Stream
With
TestMerit

Marketing Material
State Partner Marketing Kit Territory Partner Marketing Kit
S.r S.r
no Object Quantity no Object Quantity
1 Handbill 1000 1 Handbill 1000
2 Student Brochure 150 2 Student Brochure 100
3 Franchise Brochure 200 3 Franchise Brochure 150
4 Poster 30 4 Poster 20
5 Demo CD 2 5 Demo CD 2
6 Visiting Card 1000 6 Visiting Card 1000
7 Flex (Back Lid) 2 7 Flex (Back Lid) 1
8 Authorization Letter 1 8 Authorization Letter 1

Note: TestMerit Canopy (portal) – 1 (Paid) – Cost – Rs.4000 per piece (inc. home delivery)

TestMerit – Value Proposition

Testmerit is in the process of creating Franchise-based
centers across India.

One can buy preparation packages and/or take mock tests
at these centers.

Lack of Internet and Card Penetration (payment
mechanism for B2C sites) makes a compelling business
Sense to have physical presence.

Business Model & Management
Drivers of Business Management – Vikas
Model: Gupta

• Distribution • Founder & CEO, Compark
• Alliances Education
• Content • Founder Director, Compark
• Pricing E-Services, (One of the
largest integrated E-
Services company with
1500 centers across India)
• PGDM, (IIM-Ahmedabad)
• CS (ICSI)

Market Opportunity – Entrance Test
Industry
CAT is going online in 2009

• 3.5 Lakh students appear in CAT and the number is growing 15-20% every year.
• CAT - being the most prestigious entrance examination among undergraduate students –
breaks away the bias in favor of paper an pencil test.

MAT is going online in 2009

• 3 Lakh students appear in MAT every year. MAT will sensitize smaller colleges/institutes to
online testing.

It is expected that two of the biggest entrance examination (IIT-
JEE, AIEEE) will be online very soon.
• Approx. 5 lakh students (more importantly school going students population) will be
exposed to online testing early in their academic life. This will contribute heavily to online
testing in the next 3-5 years.

Market Opportunity – Entrance Test
Industry
Entrance tests going online addresses the psychological
barrier among students to learn online and take tests
online.

At present undergraduate student population is being
driven towards online testing due to CAT/MAT going
online.

In the next couple of years, school students will start
online testing as early as during their matriculation. It will
propel growth in online testing.

First Steps to Enter in
Online Education Market
• Conducting Assessment of Students for
Engineering Aptitude In CBSE & ICSE Board
Schools
• Conducting Assessment of Students for
Management Aptitude In Colleges & Institutes
• As a Online Testing Solution for Unorganized
Coaching Centers.
• Creating Online Assessment Points of
CAT/MAT/IIT-JEE/AIEEE (Education Cyber Café
Structure)

Viability of the Model

For • Greater Accessibility
Customers • Low Cost of Coaching

For • Multiple E-learning solutions
• Tutorials
Channel • Skill/Psychometric Assessment
Partners • Admission Guidance

Always Open for
Innovations & Suggestions

Testmerit
Better Understanding of Self

TestMerit Authorization
Certificate

TestMerit
Business Structure

www.testmerit.com

About TestMerit
TestMerit is an online education portal for providing cost effective
entrance examination practice to students. Students can prepare
for the following entrance examinations by purchasing the practice
packages:

www.testmerit.com

Partner of TestMerit

TestMerit Partner

State Partner: Territory Partner:
State Partner (SP) is is responsible for
responsible for marketing marketing and
and promotions of the promotions of the online
online packages in State. packages in District. TP
SP main role is to main role is to develop
develop and appoint and appoint Franchise.
Territory Partner &
Franchise.

www.testmerit.com

State Partner
Role of Business Partner

www.testmerit.com

Target Customer for State Partner

1 2 3 4
Coaching Institutes: Computer Institutes: Cyber cafes: Entrepreneurs:

These institutes have These institutes have The cyber cafes are also Entrepreneurs having
potential customer of computers, space and ideal to become the marketing skills and
these packages already, internet, to become testing solutions by flair for Online
the students. They can testing centers for the using our packages. education Business.
introduce our packages students preparing for They have the They can be appointed
in their coaching entrance exams as infrastructure and as as Territory Partner to
system and use CAT/MAT/IIT/AIEEE. they business is going appoint Franchises in
technology in coaching down, it would be a the District.
and conduct online very good & valuable
testing of students. service for them.

www.testmerit.com

Territory Partner
&
Franchise
Brand Ambassador of TestMerit

www.testmerit.com

Business Models for Territory
Partner & Franchise
Testing Center Selling Point

In this model franchise can act as
Testing Solution Center for In this model, only single
students. Franchise can invite computer, Internet and 50-
students to test their entrance 100 sq feet space is required.
preparation and offer You have to just register
weekly/monthly schemes of students and sell the required
testing packages. In this model packages (Rs.500 –Rs.3500)
he should have multiple
computers & internet facility.

www.testmerit.com

Unique Business Offer

TestMerit

General:
•We have already sent the marketing material, agreement and deactivated packages on your
address
•You have to send us all the copy of agreement signed by you as Territory Partner with your
franchises in proper format within a week of signing the same.
•You need to work in coordination with company and take full support from HO and nearest
RM.
•All payment received on Compark Education Pvt. Ltd. name should by conveyed to HO by
email and hard copy should be sent by courier asap.

For Relationship & Proper Training:
•There should be a regular meeting and coordination between you and your appointed
partners.
•Proper Demo of the product and regular marketing training to your partners
•Demo packages are already mailed to you.
•All related email ids and contact no. should be conveyed to all your partners.
•The information of any appointment should be email to HO with his complete detail as
Name, company name, email id, mobile no. and address.

Proper Marketing Policy:
•There should be a clear Marketing Policy in the district by you.
•No miscommunication and misrepresentation by any of the TestMerit Partner.
•Focus of TestMerit partner should be more on fair business and good turnover.

For Marketing Issue:
•For any issue related to marketing you have to contact to HO.
•Any misconduct and miscommunication by any partner about the company or product will be
treated strictly.
•The soft copy of the marketing material should be shared with all partners.
•Marketing Material will be sent to partner within 10 days of the payment realization.

For Operational & Technical Issue:
•Operational & Technical Issue if any should be email on info@testmerit.com asap.
•All the scratch card packages will be deactivated initially and will be activated within 12 hours
on request by partner. (Request should be by email on info@testmerit.com mentioning the
Serial no. of the package)
•You will be given an email on www.testmerit.net as location@testmerit.net and all the official
communication by HO will be done on the same.

We expect an active participation from you on all fronts and your regular feedback from the
market on product, process and marketing.

Looking forward for a fruitful business together

Contact Person – Mr. Rajesh Tiwari (Vertical Head)
Address – A-12, Aditya Corporate Hub, F-502, 5th
Floor, RDC, Ghaziabad (NCR) - 201001,
Mobile No. 09212448030
Landline No.- 0120 - 6422227
Website – www.testmerit.com
Email id – testmerit@gmail.com, info@testmerit.com
Email Id – rajesh@comparkgroup.com

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