1.
Bbest Pr8 Areas for Driving Business Value:
Attract & Retain Clients on These
Principles

2.
Why Sellability Matters
“Those with a Sellability Score of 80
or more get offers that are 71% higher
than the average business”
Its all about Value and Running a Business that is Valuable to a Third
Party – Not about the act of Selling:
• Passing a valuable asset onto Family
• Planning for the unforseen exit (Health or Financial)

3.
The Opportunity
• 76% of business owners do not
have a succession plan, of which
many are planning to retire over
the next 10 years
• Business owners should create a
formal BSP 5-10 years prior to
retirement
• Succession planning is complex
and small business owners need
help
As many as 70% of
business owners plan
to exit their business in
the next 10 years, and
the most common exit
plan is selling the
business to another
company

4.
Benefits
• Better First Meetings & Conversations
• Opportunity to asses their business – give it a Health Check
• Higher Quality Workshops and Presentations
• Better event Attendance & Engagement – Summary Review
• Expanding Referral Network
• Increase in Client Engagement
• Additional client touch point
• Providing access to additional tools and consulting
• It measures Accountability – Estimate of Value feature
• Prove your worth over the duration of your consulting

5.
5
Output Report
Report details the business’ measure
on eight key drivers, with an
explanation of why each attribute is
important and suggestions for
improving performance on each
metric

6.
6
• Overall Score driven by a weighted algorithm made up of 40 questions in a
total of 8 categories:
1. Financial Performance
2. Growth Potential
3. The Switzerland Structure
4. The Valuation Teeter Totter (i.e. See Saw)
5. The Hierarchy of Recurring Revenue
6. The Monopoly Control
7. Customer Satisfaction
8. Hub & Spoke
Copyright, 2013. Built to Sell Inc

7.
7
How to interpret the report
• Score of less than 50: business owner must improve score or opt for an
internal transition to a family member or employee(s) over time
• Score of 50-80: the business will likely sell for an industry average multiple*
• Score of 80-100: the business will likely fetch a premium over industry average
multiples
*consult a database like “Pratts Stats” for average multiples by industry
Only 6% Score
80 or above

8.
8
Copyright, 2013. Built to Sell Inc
Revenue & Quality of Accounting
Risk & Reliability of Future Earnings
• Score of less than 50: a business with modest revenue that is either losing
money or generating a small profit
• Score of 50-80: a profitable business
• Score of 80-100: a large profitable business

9.
9
Copyright, 2013. Built to Sell Inc
New Opportunities
Geography
New Products
• Score of less than 50: low future growth potential
• Score of 50-80: modest future growth potential
• Score of 80-100: lots of future growth opportunity

10.
10
Copyright, 2013. Built to Sell Inc
Independence
•From Employees
•From Customers
•From Suppliers
• Score of less than 50: heavily reliant on one customer, employee and/or
supplier
• Score of 50-80: somewhat reliant on one customer, employee and/or supplier
• Score of 80-100: not reliant on one customer, employee and/or supplier

11.
11
Copyright, 2013. Built to Sell Inc
Cash Flow vs. Value
of the Business (P&L)
• Score of less than 50: a business with a negative cash flow cycle constantly in
need of cash
• Score of 50-80: a business with a neutral cash flow cycle – they pay out
expenses at about the same time as they take cash in
• Score of 80-100: a business with a positive cash flow cycle that takes in cash
at a faster rate than it pays it out

12.
12
Copyright, 2013. Built to Sell Inc
How reliable the future
stream of profits
• Score of less than 50: a business with little or no recurring revenue
• Score of 50-80: a business with a moderate amount of recurring revenue
• Score of 80-100: a business with a high proportion of recurring revenue

13.
13
Copyright, 2013. Built to Sell Inc
Differentiation
• Score of less than 50: a business with commodity products and/or services
with little or no control over pricing
• Score of 50-80: a business that has somewhat differentiated products and/or
services yet occasionally must compete exclusively on price
• Score of 80-100: a business with highly differentiated products and/or services
that rarely competes exclusively on price

14.
14
Copyright, 2013. Built to Sell Inc
Survey
Net Promoter Score
• Score of less than 50: a business with no consistent methodology for
measuring customer satisfaction and/or dissatisfied customers
• Score of 50-80: a business with satisfied customers
• Score of 80-100: a business with both very satisfied customers and a
consistent methodology for measuring customer satisfaction

15.
15
Copyright, 2013. Built to Sell Inc
Owner Dependence
• Score of less than 50: a business that is heavily reliant on its owner(s)
• Score of 50-80: a business that is somewhat reliant on its owner(s)
• Score of 80-100: a business that is not reliant on its owner(s)

16.
The Hard Wired Process
• Standardized Process
• Before every Initial Consult or Meeting
• Its About Me – Not You
• Better Prepared for First Meeting
• Comparison to Physician: Health History

17.
Success Indicators
 Proactively inviting business owners
 Presentations/Webinars
 Consistently writing/promoting
 Partnering
 Using as Lead Qualifier

18.
Conversion Rates
 Proactively inviting business owners
 8 out of 10 will fill out survey
 Presentations/Webinars
 1/3 fill out survey
 122 reports, 1 in 3 turned into consults
 Partnering
 Referrals – 9 reports, 4 new clients

19.
The Sellability Score
LinkedIN: Sellability Score Advisors Group
For marketing consult contact:
Jeni Cantley, Practice Development Manager
Jeni.cantley@sellabilityscore.com
360.450.5557 or Skype jenicantley.sellability
Join Us on LinkedIN