Google Plus, Google+, Ten Things You need to Know About Google Plus

1. Ten Things You Need to Know About
Jay Berkowitz TenGoldenRules.com

2. Google Plus „Lingo‟
Google+ (pronounced and sometimes
written as Google Plus, sometimes
abbreviated as G+) is a social networking
and identity service, operated by Google Inc.
“Google Plus” “G plus” “Plus one”

3. Rapid Adoption!
Launch June 28 – Ten Million active July 14
10 Million
July 14
Google + launches
June 28

4. 800 million
40 Million Oct. 13, 2011 ‘Active’
100 million
‘Active’
Oct. 13, 40 Million
‘signed up’

5. “Orange is the new pink”
Elle, Legally Blond

6. Social Signals…are the new links
Google is using Likes, Tweets and +1‟s in Search

7. New York Times
Google Plus for Business Page

8. Google+
Google Plus for Business Page

9. Plus pages are very simple…

10. Plus advises - connect your Web Page
to your Google Plus Business Page

11. First Mover Advantage - Create your Plus page
and let the local & industry media know…

12. “Direct Connect”
Type + and the first few letters…

13. First Mover Advantage (part 2)
Own your letters before other sites…

14. „Circle‟ a company (follow)

15. The Muppets held one of the first
Google Plus „Hangouts‟

16. Engage with early adopters, we‟re all
looking for interaction

17. Create How-to‟s for a content
marketing opportunity

18. How do I do it all?

19. Cascade Content!
Create great
content:
articles, press
releases,
eBooks, Free
Reports

20. Cascade Content!
Summarize the
article in 2 blogs
and link to the
article on your
site. Write a
headline and
post it with a link
on
Facebook, Twitte
r, Google+ and
LinkedIn

21. Cascade Content!
You can also create a And, repurpose the
YouTube video, a article as a Press
SlideShare Release and syndicate
presentation, and a through site like
podcast www.eZineArticles.com

22. n Things You Need to Know About
– Social Signals are the new links. Add the
Like button, tweet and +1 to your site
– Create your Plus page for first mover
advantage, link to your site
– Add important people to circles
– Create how-to content about Plus
– Cascade Content
Jay Berkowitz

23. n Things You Need to Know About
• www.TenGoldenRules.com
–Book, Blog, Podcast, Search and Social
Agency
• www.InternetMarketingClub.org
• Twitter.com/JayBerkowitz
Jay Berkowitz

24. Resources
Hubspot eBook
http://www.hubspot.com/how-to-use-google-plus-for-business-download
Google ‘about’ page:
http://www.google.com/+/business
Mashable’s ‘how-to’:
http://mashable.com/2011/11/08/how-to-google-plus-brand-page
Huff Post Article:
http://www.huffingtonpost.com/andrew-cherwenka/google-for-business-3-rea_b_1081225.html
Google’s Google Plus page: https://plus.google.com/101560853443212199687/posts
Muppets:
https://plus.google.com/u/0/118177189004466545044/posts
Coldplay:
https://plus.google.com/u/0/115209943765910868932/posts
NYT:
https://plus.google.com/107096716333816995401/posts