How to improve a website so it shows up at the top of Google searches
How to generate positive return-on-investment with online marketing
What online business models are working, and not working today?
Why Facebook matters for business
The 3 E’s of Social Media & emerging sites such as Pinterest
How to use YouTube videos for online business
RSA Conference Exhibitor List 2024 - Exhibitors Data
10 Things Yacht Executives Need to know about Internet Marketing
1.
2. • H o w t o im p r o v e a w e b s it e s o it
s h o w s u p a t t h e t o p o f G o o g le
s e a rc he s
• H o w t o g e n e r a t e p o s it iv e
r e t u r n -o n -in v e s t m e n t w it h
o n lin e m a r k e t in g
• W h a t o n lin e b u s in e s s m o d e ls
a r e w o r k in g , a n d n o t w o r k in g
to d a y?
• Wh y F a c e b o o k m a tte rs fo r
b u s in e s s
63. Technorati State of the Blogosphere Report
• 900,000 blog posts a day worldwide
• Blogs: 77.7 million unique visitors in the US
• 22.6 million US bloggers
• 77% of active Internet users read blogs
• Blogs with 100,000 or more unique visitors a
month earn an average of $75,000
• Jason Kottke quit his job to blog full-time and
asked his readers to become "micropatrons" at a
suggested rate of $30. He received $39,900 from
1,450 people
75. Site Utilities such
Logo Top Left as Log in, Contact
throughout the and phone for Local
Business 20-30% are
site link “Home”
searchers
“Top Right”
Add a UVP
“Unique
4 Second Rule Value
Who are you, Proposition”
what site offers
Repeat
Navigation
Add a site map
Navigation Top or
left! Add Copy for
the Search
Engines
76. 9. Your website can be a lead magnet
Flickr Photo Credit SeaBlast
79. 1. Measurable to the Penny
2. Internet Advertising is NOT Expensive
3. Baseline vs. Competitors
4. It is for your business!
5. Facebook is HOT!
6. A picture is worth 1000 Clicks!
7. Anyone can blog
8. You can find great People
9. Your website is a lead magnet
10. Cascade Content
80. 1. Top 10 / try 1 thing today!
2. Please ‘pay-it-forward’
– Join the Conversation
– Be my friend! Linked In, Facebook, Twitter
– Speaking Opportunities
– Consulting, Search, Conversion, Affiliate, SEO PR
3. Slides
4. …F/U…