1. 1
THE NEW TELCO
Günther Vogelpoel

2. 2
Our Strategic Stronghold
Tele2isuniquelypositionedintheDutchmarketwithownfiberaccessand4G.
Fiber to the
Home
FIBER BACKBONE
Fiber to the
Office
Fiber to the X
Fiber to the SitexDSL
LTE Radio Network
Residential WholesaleB2B
Residential, B2B
& Wholesale

3. 3
Tele2 the new Telco – 4G only
2G & 3G & 4G 4G

4. 4
Data is the future
Total Data Revenue NL 2012 – 2017
(x mEUR)
Source: Telecompaper
2000
2100
2200
2300
2400
2500
2600
2700
2013 2014 2015 2016 2017
Providecustomerswithpropositionsthatmakesiteasytousedata

5. 5
Transition is the name of the game
 Mobile: transition from MVNO to 4G MNO
 Broadband: transition from copper (DSL) to Fiber
Our ambition: growth
Converged Player
Mobile residential*
>20%
Broadband residential*
>15%
Business*
>10%
* Market share

6. 6
Strong Sales with MVNO
Growth Tele2 base YoY
-160
-110
-60
-10
40
90
Q112 Q212 Q312 Q412 Q113 Q213
Tele2 KPN Vodaphone T-Mobile
Source: Telecompaper
Customer Net Additions (x1000)
Tele2 is the only company that has shown continuous growth in the last 6 quarters.
0
100
200
300
400
500
600
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Thousands

7. 7
Transition to MNO
Smart distribution Success of
smartmix
proposition
continues
New brand
position
4G ready & 4G
experience
Tele2 has a unique beneficial position to be competitive on mobile and fixed broadband.

8. 8
Passive
NWS
Agreement
with TMNL
MNO progressing well
Off load
data to 4G
network
Secured
new MVNO
deal
Selected
vendors
New brand
platform
Grow in
MVNO
Smart
distribution

9. 9
Declining Tele2 base, preparation for transition
to high speed broadband
Broadband development Tele2 base
0%
5%
10%
15%
20%
25%
30%
Q2-12 Q3-12 Q4-13 Q1-13 Q2-13
Ziggo KPN DSL UPC
Others KPN DSL KPN Fiber Tele2
Tele2 Consumer Broadband market share
Incumbent aggressively attacks Cable.
FttH fastest grower
Bring fixed broadband back to growth
-
50
100
150
200
250
300
350
400
450
Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
Thousands
Total base DSL
Source: Tele2 Research & Telecompaper

10. 10
The addressable market increases to
70 % in 2015
 Tele2 FttH last mile via KPN with
regulated prices
High speed broadband coverage growing
Source: Tele2 Research
15%
15%
13%
57%
2013 15%
33%
19%
33%
VDSL Tele2 VDSLKPN FttH Unreachable
15%
50%
25%
10%
The addressable market increases
to 45% in 2014
 Wholesale KPN VDSL access
with Tele2 services
Adding VDSL (off-net by KPN) Adding on-net FttH
Addressable market >30MB

11. 11
Why will we be successful?
Synergy 4G
network and FttH
FttH rollout
momentum
Customer demand
higher speeds
Capture value in
converged
services
Leveraging on
existing
customer base
Own fiber
backbone
Tele2 has a unique beneficial position to be competitive on mobile and fixed broadband.