This slideshow covers our experience of launching TeamWave on Product Hunt along with the final outcome i.e. 700+ registered companies and blog coverage of the product.

1. TeamWave’s Product Hunt
Experience
700+ Companies in 7 Days

2. The Problem
Company
TeamWave is a Unified
Platform for
Collaboration, Sales,
Marketing & Support. It
provides integrated suite
of business apps like
Project Management,
CRM and HRMS (free for
small and medium sized
businesses).
Context
Soft Launch of
TeamWave on Product
Hunt - a popular
community for new
product and technology
enthusiasts.
Problem statement
Getting into the “featured
section” of Product Hunt
to gain initial traction and
get user feedback.

3. Launch Plan Deep-dive
Pre-launch
• Avoiding the hunt
before scheduled
time
• Preparing landing
page
• Identifying and
engaging with the
influencers
Launch
• Approaching the
influencer to get
hunted
• Introduction and
AMA
Post launch
• Community
engagement
• Promoting the
listing

4. Pre-launch
“By failing to prepare,
you are preparing to fail.”
― Benjamin Franklin

5. Avoiding The Hunt Until You Are Ready!
• Setup notify.ly alert and add the channel via Slack to get instant notification in
case you get submitted to Product Hunt
• Use producthuntalert.com to get text message on your phone
• Add a badge to website saying “Please don’t Hunt me”

6. Customizing the Landing Page
Offer for the
Product Hunt
Community
Frictionless
Sign up form

7. Influencer Outreach
Offer for the
Product Hunt
Community
Frictionless
Sign up form
“Who submits your product is extremely important”

8. Influencer Outreach
Offer for the
Product Hunt
Community
● Product Hunt - All-time
Leaderboard
● Hunter List
● Post useful comment on
their blog
● Retweet
● Share the updates
Identify Engage

9. Launch
“Ideas are easy.
Implementation is hard.”
– Guy Kawasaki

10. Offering Something without Asking for Anything
Offer for the
Product Hunt
Community

11. The Response
Offer for the
Product Hunt
Community

12. And We’re Live on Product Hunt!!
Offer for the
Product Hunt
Community

13. Introduce the Product and Start AMA
Offer for the
Product Hunt
Community

14. Post-launch
“To succeed in business
you need to be original,
but you also need to
understand what your
customers want.”
— Richard Branson

15. Community Engagement
Offer for the
Product Hunt
Community
Engaging with the community by responding to the queries can get you some valuable insights.
Here is an example of useful feedback we received:

16. Community Engagement
On Twitter, you can personally thank PH users who upvoted your product.

17. Promotion
Offer for the
Product Hunt
Community
Some startups send newsletter to their existing users to promote the listing. But, we took a
conscious decision not to intrude into our users’ inbox and primarily used social media for the
promotion.

18. Outcome
max growthSignups on the
day of listing

19. Outcome
Offer for the
Product Hunt
Community
700+ unique companies
registered
Product coverage by 3 blogs
(within a week after the listing)
164 Upvotes

20. Takeaway
● Launch your product with adequate planning
● Make sure that someone with good reputation hunts you.
● Be open to feedback, try to engage with the community members; the insights could
be valuable!