On July 8, 2010 Team and a Dream's Bechara Jaoudeh gave this presentation at the Talamore County Club in Ambler PA. The presentation covers social media campaigns, campaign tracking and ROI calculations.

1. Social Media Strategy Bechara Jaoudeh Twitter: @TeamandaDream, Bechara@TeamAndADream.com July 8, 2010

2. Putting a human face on a big company 2

3. Listen to and Empower your customers 3

4. Engage visitors by having them contribute content 4

5. Provide immediate customer service 5

6. Using Social Media to Provide Exclusive Offers and Discounts 6

7. Objectives: A Baker’s Dozen for Engaging… 7

8. Strategic Process 8

9. Strategic Process 9

10. Strategic Process 10

11. Objectives: A Baker’s Dozen for Engaging… 11

12. Social Media Map 12

13. Find your Tribe / Narrow your Focus / Listen / Converse 13

14. Thank You! I will be back shortly to talk to you about Campaign Tracking & ROI 14

15. Campaigns, Tracking & ROI Bechara Jaoudeh, @TeamandaDream, bechara@TeamAndADream.com July 8, 2010

16. Whatis Return On Investment? Expectation of return Investment (GAIN FROM INVESTMENT - COST OF INVESTMENT) ROI = COST OF INVESTMENT 16

17. Whatis Return On Investment? Let’s agree on 2 levels: Corporate Level Brand image Brand loyalty Word of mouth Customer retention/satisfaction … Campaign Level New product roll-out Promotions Event Recruiting … 17

18. Where does ROI live at the corporate level? Most important stages BUT ROI doesn’t live here! ROI Lives here! The secret is in the Δ in the financial returns! (Δ - COST OF INVESTMENT) ROI = COST OF INVESTMENT 18

19. Where does ROI live at the corporate level? Measure your baseline 2. Create a timeline of your SM activities 19

20. Where does ROI live at the corporate level? Measure the Δ After SM Before SM 20

22. Cost of investment(s) = Cost of resources allocated to maintaining SM channels + Cost of service providers + … (Δ - COST OF INVESTMENT) ROI = COST OF INVESTMENT

24. Outcomes are measurable

25. Time bound

26. Resource investments are well defined

27. Trackable22

29. Facebook execution

30. YouTube video (video production cost)

31. Paid search campaign on Google (Adword & maintenance costs)23

32. 24 Calculating ROI at the campaign level

33. 25 Chariot Solutions Campaign Emerging Technologies for the Enterprise Conference: Goal: Drive registrations & raise awareness to Chariot’s offerings Outcome: Paid registration ($350) Measure : # of registrations & # of visitors to the site Time bound: April 8 & 9 (Yearly event) Investment: Team and a Dream engagement cost + Adwords budget Tracking: Google Analytics

34. Tracking results using campaigns

35. YoY - Total Search Traffic What happened?

36. YoY – Paid Search TrafficFewer Clicks – More Engagement

37. YoY – Organic SearchMore Traffic, More Engaged

38. ROI Analysis Total PPC Spend: $X TaaD engagement cost (SEO, PPC, SM): $Y Total Costs of investment: $X + $Y = $W Gains from investment: # of registrations X Ticket price = $Z (GAIN FROM INVESTMENT - COST OF INVESTMENT) (Z - W) ROI = = = 249% W COST OF INVESTMENT

39. OraBrush Campaign 31

40. OraBrush Campaign 32

41. OraBrush Campaign 33

42. OraBrush Campaign 34

43. OraBrush Campaign 35

44. OraBrush Campaign YouTube Video (Education) Website 1 2 $4 Twitter (Relational) 3 Facebook (Relational) 3

45. OraBrush Campaign 37

46. The Cluetrain Manifesto Markets are conversations. Markets consist of human beings, not demographic sectors. Conversations among human beings sound human. They are conducted in a human voice. www.cluetrain.com 38

47. Let me know if you have questions! Thank You! Bechara Jaoudeh Team and a Dream Bechara@teamandadream.com Twitter: @TeamandaDream 39