I was honored to speak at the 2015 Search Marketing Workshop, hosted by the Center for Digital Engagement at Eastern Michigan University. My presentation was part of a panel on Effective Social Campaigns, where I spoke on crowdsourcing multimedia assets for ongoing content generation using social media contests.

1. SEARCH MARKETING WORKSHOP
Crowdsourcing with Social Contests
November 13, 2015

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TAYLOR HULYK
@taylorhulyk
@regroupinc

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branding & positioning
search engine marketing
newspaper
blogs
television
word of mouth
research & strategy
events
radio
websites
social media
communities
merchandising
search engine optimization
standards
experimental
email marketing
outdoor
collateral
local search guerrilla
video
online banners
& retargeting
direct mail
pos and on-package
naming & identity
mobile marketing

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SOCIAL CONTESTS

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“America’s Favorite Neighborhood Pet Store”

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THE PROBLEM

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?

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THE SOLUTION
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BE OUR NEIGHBOR
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PET SHAMING
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CAT CRAZY!
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THE RESULTS
With these three initiatives alone, we
collected over 11,000 neighbor photos
to support ongoing social content
creation efforts.
Also led to:
• Acquisition of almost 9,000 opt-in email
addresses
• Social community growth
• Brand awareness
• A focus on “neighborhood,” the brand
position
• Emphasis on the emotional connection
between neighbor and pet—making them the
foundation of the brand

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BUT BEWARE!
We have learned several
lessons along the way…
• Choose the right social app vendor.
• Make sure you have a developer
that has the flexibility to overwrite
template code to make it work for
your business.
• Negotiate technical troubleshooting
with vendor prior to contest launch.
• Make sure creative is clear and
engaging.
• Run rules past legal counsel.
• Keep record of both the
technological and operational
challenges of each contest.

15. • is not?
• What would you like to do differently?
• How can we help?
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LET’S TALK
ASK ME ANYTHING,
I’LL BE GLAD TO
ANSWER.

16. Find us on the web
Presenting from today
Thank You!
Search Marketing Workshop | ©2015 re:group, inc. | 11.13.2015
TAYLOR HULYK
Phone: 734.327.6622
Email: taylor.hulyk@regroup.us
Twitter: @taylorhulyk