It is a visual presentation regarding Sales and Production Management of Boyanika's products.

1. A Summer Internship
Report
OnPRODUCTION & SALES MANAGEMENT

2. INTRODUCTION
“BOYANIKA”- the trade name of Odisha State
Handloom Weavers Cooperative Societies Ltd. was
adopted in 1991 with a view to organize & develop the
handloom industry in Odisha.

3. PROJECT OBJECTIVES
1. To know the various departments and their functions
of Boyanika at Bhubaneswar.
2. Visiting various production centers at different part of
Odisha to gain firsthand knowledge about techniques
of IKAT production.
3. To know the policies adopted by Boyanika for
enhancement of production and better marketing of the
products.
4. Adding new direction for production & marketing of the
products.

4. PROJECT METHODOLOGY
 Primary datas were collected through questionnaire
survey,discussion with members of Boyanika and from
Weavers.
 Secondary datas were collected from Website of
Boyanika, books & from organizational records available
there.
.

5. MARKETING POLICIES ADOPTED BY BOYANIKA:
A. Exploring Export Market:
For exploring export market Boyanika has participated in
International Buyer-Seller meet.
B. Brand Building: It includes;
1. Documentation of Odisha Handloom
2. Organization of Expos
3. Participation of Exhibition
4. Display of hoardings

7. ANALYSIS
PRESENT STATUS OF BOYAIKA:
1. Share Capital: Rs.13.60 Crore
2. No. of Employees:194
3. No.of member(Primary Weavers): 677
4. No. of sales branches: 43
(a)Inside state-35
(b)Outside state-08

8. Sales turnover during last 5 years:
Year Fabrics Yarn Total
2008-2009 2033.29 220.30 2253.59
2009-2010 2359.66 260.38 2620.04
2010-2011 3386.25 300.92 3687.17
2011-2012 4382.06 879.95 5262.01
2012-2013 5597.43 1480.43 7059.86
2013-2014(till
June)
1031.31 244.59 1275.90

9. PROJECT FINDINGS
1. Boyanika organizes and develops the Handloom
industries in Odisha & creates market in & outside of the
state.
2. It produces export oriented Handloom fabrics to
popularize and establish Odisha Handloom in
International market.
3. It organizes National Handloom Expos and Special
Handloom Expos to provide common platform for the
Weaver of the state for proper marketing of Odisa
Handwoven.

10. SUGGESTIONS:
1. Boyanika should hire celebraties for the advertisement.
2. It should emphasize on digital branding (online purchase).
3. New sales stores should be opened.

11. CONCLUSION
Finally, it is concluded that Boyanika is not only
extanding marketing support for the sake of its
business but also plays a vital role for sustainable
livelihood of 1,00,000 Weavers of that state.

12. Thank You…
Best of Luck for 3rd Semester