Shouldice Hospital

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case study of shouldice hospital

Gesundheit & Medizin

ADMINISTRATIVE INFORMATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

HISTORY ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object]

BOOKING A SURGERY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object]

Shouldice Business Process: 4 Day Lead Time 30/36 Arrivals 1–3 pm If OK: Check-in & admin Dinner at 6 pm Check by MD (15 mins) Tea & cookies at 9 pm Blood test Day 1 Day 2 Explain process steps Local anaesthesia (-20mins) Surgery (40 mins) Rest in room (2-3hrs) Start eating & moving Dinner at 6 pm Tea & cookies at 9 pm Day 3 Loosen stitches Walk, play, & eat with your buddies If not OK… Dinner at 6 pm Tea & cookies at 9 pm Day 4: Remove stitches, walk, play, eat, check out 

WHAT IS THE UNIQUE SERVICE CONCEPT? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

THE NURSES’ EXPERIENCE ,[object Object],[object Object],[object Object]

THE DOCTORS’ EXPERIENCE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

WORK LOAD ,[object Object],[object Object],[object Object]

THE FACALITY AT SHOULDICE HOSPITAL ,[object Object],[object Object],[object Object],Kitchen & Dinning rooms Level 1 Lounge area, admission office, patient rooms Level 2 Additional patient rooms & recreational areas Level 3

[object Object],[object Object],[object Object],[object Object],[object Object]

PATIENT SATISFACTION ,[object Object],[object Object]

Cost Comparison: Shouldice vs. Other Hospitals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ABOUT THE PROFITABILITY OF SHOULDICE HOSPITAL Hospital: Revenues ( in $ ) (4 days X $111/day x 6,850 patients/year) 3,041,400 Cost 2,800,000 Profit: 241,400 Clinic: Revenues (($450+ 60 + 75 X 0.20) X6,850) 3,596,250 Cost 2,000,000 Profit 1,596,250 Total Profit 1,837,650

HOW DID THEY DO THAT? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

THE UNIQUE SELLING POINT OF THE HOSPITAL ,[object Object],[object Object]

MARKETING STRETEGY ,[object Object],[object Object],[object Object],[object Object],[object Object]

PROBLEM JUSTIFICATION ,[object Object],[object Object]

LIST OF ALTERNATIVE COURSES OF ACTION ,[object Object],[object Object],[object Object],[object Object]

EVALUATION OF ALTERNATIVES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Add in a new floor (45 beds) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A Second Facility for Treating Hernia ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

BEST ALTERNATIVE ,[object Object],[object Object],[object Object],[object Object]

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Shouldice Hospital

1. A CASE STUDY ON SHOULDICE HOSPITAL

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11. Shouldice Business Process: 4 Day Lead Time 30/36 Arrivals 1–3 pm If OK: Check-in & admin Dinner at 6 pm Check by MD (15 mins) Tea & cookies at 9 pm Blood test Day 1 Day 2 Explain process steps Local anaesthesia (-20mins) Surgery (40 mins) Rest in room (2-3hrs) Start eating & moving Dinner at 6 pm Tea & cookies at 9 pm Day 3 Loosen stitches Walk, play, & eat with your buddies If not OK… Dinner at 6 pm Tea & cookies at 9 pm Day 4: Remove stitches, walk, play, eat, check out 

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20. ABOUT THE PROFITABILITY OF SHOULDICE HOSPITAL Hospital: Revenues ( in $ ) (4 days X $111/day x 6,850 patients/year) 3,041,400 Cost 2,800,000 Profit: 241,400 Clinic: Revenues (($450+ 60 + 75 X 0.20) X6,850) 3,596,250 Cost 2,000,000 Profit 1,596,250 Total Profit 1,837,650

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