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BUSINESS
COMMUNICATION
‫کاروباری‬‫رابطہ‬
Management System Development
COMMUNICATION ‫رابطہ‬
 Communication is process of
sending and receiving messages –
sometimes through spoken or written
w...
BUSINESS COMMUNICATION ‫کاروباری‬
‫رابطہ‬
 To compose effective written or oral
messages, you must apply certain
communic...
THE SEVEN C’s
‫نکات‬ ‫ساتھ‬ ‫کے‬ C’s
1) Completeness
2) Conciseness
3) Consideration
4) Concreteness
5) Clarity
6) Courtes...
COMPLETENESS
‫تکمیل‬
 Your business message is complete when it
contains all the facts reader needs for the
reaction you ...
PROVIDE ALL NECESSARY
INFORMATION
 One way to help make your message
complete is to answer the five W questions.
 Exampl...
CUSTOMER POINT OF VIEW
 5 W’s
• What To Buy ?
• How Much To Buy ?
• Where To Buy ?
• When To Buy ?
• How To Buy ?
7
Manag...
ANSWER ALL QUESTIONS ASKED
 Whenever you reply to an inquiry try to
answer all questions.
 A prospective customer’s reac...
CONCISENESS
‫مختصر‬
 Conciseness is saying what you have to
say in fewest possible words without
sacrificing the other C ...
Examples
1.When will you come?
When will you come at home?
I will come 12 midnight / 12 Noon
12 midnight / 12 Noon
Midnigh...
CONSIDERATION
‫غور‬
 Consideration means preparing every message with
receivers in mind;
 Try to put yourself in their p...
CONCRETENESS
‫پن‬ ‫ٹھوس‬
 Communicating concretely means being specific
‫,مخصوص‬ definite, & vivid ،‫پریقین‬‫اور‬‫روشن‬ r...
EXAMPLE
Concreteness
Customer Asked:
Please send me your company address.
Reply:
HT/3 Landhi industrial area, Karachi, Pak...
CLARITY
‫وضاحت‬
 Getting the meaning from your head into the
head of your reader accurately – is the purpose
of clarity.
...
EXAMPLE
Customer asked:
Can you manufacture 300 bags in a day?
Answered should be cleared like:
Yes we can or No we can no...
COURTESY
‫اخالقی‬ ‫خوش‬
 True courtesy involves being aware not only of
the perspective of others, but also their feeling...
CORRECTNESS
‫درستی‬
 At the core of correctness is proper grammar,
punctuation, & spelling.
 However a message may be pe...
Examples for Correctness
 Suppose:
Write a email,
Please find the attachment of Scanned
copies of Presentation and reply ...
END of 1st Session
 Question / Answer Session:
 Shortly defined about Completeness?
 Shortly defined about Conciseness?...
 BARRIERS TO COMMUNICATION
 VERBAL COMMUNICATION
 NONVERBAL COMMUNICATION
 ADVANTAGES OF ORAL COMMUNICATION
 DISADVAN...
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Business communication 7C's

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Business communication 7C's

  1. 1. 1 BUSINESS COMMUNICATION ‫کاروباری‬‫رابطہ‬ Management System Development
  2. 2. COMMUNICATION ‫رابطہ‬  Communication is process of sending and receiving messages – sometimes through spoken or written words and some times through non- verbal means as a facial expressions , gestures or voice quality. 2 Management System Development
  3. 3. BUSINESS COMMUNICATION ‫کاروباری‬ ‫رابطہ‬  To compose effective written or oral messages, you must apply certain communication principles.  These principles provide guidelines for choice of content & style of presentation, adapted to the purpose & receiver of your message.  Called the seven C’s 3 Management System Development
  4. 4. THE SEVEN C’s ‫نکات‬ ‫ساتھ‬ ‫کے‬ C’s 1) Completeness 2) Conciseness 3) Consideration 4) Concreteness 5) Clarity 6) Courtesy 7) Correctness 4 ‫تکمیل‬ (1 ‫اختصار‬ (2 ‫غور‬ (3 ‫پن‬ ‫ٹھوس‬ (4 ‫وضاحت‬ (5 ‫اخالقی‬ ‫خوش‬ (6 ‫درستی‬ (7 Management System Development
  5. 5. COMPLETENESS ‫تکمیل‬  Your business message is complete when it contains all the facts reader needs for the reaction you desire.  Completeness offers numerous benefits.  First: Complete message are more likely to bring the desired results without the expense of additional messages.  Second: They can do the better job of building goodwill.  Last: 1. Provide all necessary information 2. Answer all questions asked 3. Give something extra when desirable 5 Management System Development
  6. 6. PROVIDE ALL NECESSARY INFORMATION  One way to help make your message complete is to answer the five W questions.  Example: To reserve a hotel banquet room for auditor. 1. (Who) Auditor Name 2. (What) Specify the accommodation needed 3. (When) Date & Time 4. (Where) Company 5. (Why) Audit  The five question method is especially useful when you write Request, Announcements etc. 6 Management System Development
  7. 7. CUSTOMER POINT OF VIEW  5 W’s • What To Buy ? • How Much To Buy ? • Where To Buy ? • When To Buy ? • How To Buy ? 7 Management System Development
  8. 8. ANSWER ALL QUESTIONS ASKED  Whenever you reply to an inquiry try to answer all questions.  A prospective customer’s reaction to an incomplete reply is likely to be unfavorable.  The customer may think the respond is careless is purposely trying to conceal weak point  If you have no information on particular question, say so clearly  If you have unfavorable information in answer to certain questions, handle your reply with both tact & honest. 8 Management System Development
  9. 9. CONCISENESS ‫مختصر‬  Conciseness is saying what you have to say in fewest possible words without sacrificing the other C qualities.  A concise message is complete without being wordy.‫مشتمل‬ ‫پر‬ ‫الفاظ‬ ‫زیادہ‬ ‫سے‬ ‫ضرورت‬  A concise message saves time & expenses for both sender & receiver.  Examples: From the book.  Include only relevant material.  Avoid unnecessary repetition. 9 Management System Development
  10. 10. Examples 1.When will you come? When will you come at home? I will come 12 midnight / 12 Noon 12 midnight / 12 Noon Midnight / Noon 2.What is your name? What’s your name? My name is Tariq. “Tariq” 10 Management System Development
  11. 11. CONSIDERATION ‫غور‬  Consideration means preparing every message with receivers in mind;  Try to put yourself in their place & you must be aware of their desires, emotions & probable reactions to your request. Expels 4rm Book  Focus on You instead of I  This thoughtful consideration is also called “you attitude”, or understanding of human nature.  Show Audience Benefit in the Receiver  To create considerate, audience-oriented messages, focus on how message receivers will benefit, what they will receive & what they want or need to know.11 Management System Development
  12. 12. CONCRETENESS ‫پن‬ ‫ٹھوس‬  Communicating concretely means being specific ‫,مخصوص‬ definite, & vivid ،‫پریقین‬‫اور‬‫روشن‬ rather than vague & general. ‫غیر‬‫واضح‬‫اور‬‫عام‬  The benefits to business professionals of using concrete facts & figures are obvious:  Your receiver know exactly what is required or desired.  Using concrete language has some additional advantages. Concrete messages are more richly textured than general or vague messages. Examples.  Use Specific Facts & Figures  Put Actions in Your Verbs 12 Management System Development
  13. 13. EXAMPLE Concreteness Customer Asked: Please send me your company address. Reply: HT/3 Landhi industrial area, Karachi, Pakistan Customer Asked: Pls. send me your company specification Reply: Sir we are manufacturing of Yarn and dyed Fabric Conclusion: Always write on a very solid ground. It should definitely create good image as well. 13 Management System Development
  14. 14. CLARITY ‫وضاحت‬  Getting the meaning from your head into the head of your reader accurately – is the purpose of clarity.  Certainly you know it is not simple we all carry around our own unique interpretations, ideas, experiences associated with words.  Choose Precise, Concrete, & Familiar Words.  Clarity is achieved in part through precise & familiar language. When you use precise or concrete language you select exactly the right word to convey your message.  Familiar words as b/w 2 good friends, 14 Management System Development
  15. 15. EXAMPLE Customer asked: Can you manufacture 300 bags in a day? Answered should be cleared like: Yes we can or No we can not Conclusion: Always make your answer clear with every one. 15 Management System Development
  16. 16. COURTESY ‫اخالقی‬ ‫خوش‬  True courtesy involves being aware not only of the perspective of others, but also their feelings.  Courtesy stems from a sincere you attitude  It is not merely to show politeness with magnetized assertion of “please” & “thank you”., but it is politeness that grows out of respect & concern for others  For this one should need to be Sincerely tactful, thoughtful & appreciative.  Use expressions that shows respect.  Choose non-discriminatory expressions 16 Management System Development
  17. 17. CORRECTNESS ‫درستی‬  At the core of correctness is proper grammar, punctuation, & spelling.  However a message may be perfect grammatically & mechanically but still insult or a lose customer.  The term correctness as applied to business messages also means the following 3 characteristics. 1. Use the right level of language 2. Check accuracy of facts, figures & words 3. Maintain acceptable writing mechanics. 17 Management System Development
  18. 18. Examples for Correctness  Suppose: Write a email, Please find the attachment of Scanned copies of Presentation and reply to me on urgent basis after your reply we will follow up on it. 18 Management System Development
  19. 19. END of 1st Session  Question / Answer Session:  Shortly defined about Completeness?  Shortly defined about Conciseness?  Shortly defined about Consideration?  Shortly defined about Concreteness?  Shortly defined about Clarity?  Shortly defined about courtesy?  Shortly defined about Correctness? 19 Management System Development
  20. 20.  BARRIERS TO COMMUNICATION  VERBAL COMMUNICATION  NONVERBAL COMMUNICATION  ADVANTAGES OF ORAL COMMUNICATION  DISADVANTAGES OF ORAL COMMUNICATION  WRITTEN COMMUNICATION  ADVANTAGES OF WRITTEN COMMUNICATION  DISADVANTAGES OF WRITTEN COMMUNICATION 20 Management System Development
  21. 21. 21 Management System Development

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