13. "Sure. It's just not the same way it
was when it was the shiny new toy
that every marketer was
scrambling to implement as the
1990s faded away."
-- Wendy Roth, iMedia Connection
http://www.imediaconnection.com/printpage/printpage.aspx?id=26242
16. "Email began as a one-to-one
medium."
"But marketers quickly recognized its
value as a one-to-many model and
began treating email messages as if
they were electronic catalogs and sales
circulars."
27. “Email today is about each individual
recipient -- how to gain and retain
their trust, send them messages they
find more valuable, and market to
them where they are, regardless of
browser, platform or device. Email
isn't just about email anymore."
-- Wendy Roth, iMedia Connection
28.
29. Try and provide value to
the student at their
current stage -- rather
than just trying to push
them through to the next.
31. “Not only is marketing no
longer one-way, it’s not even
two-way. It’s a conversation
between you, me and everyone
I’m talking to about what we’re
talking about.”
32. Email also remains the best way to
communicate with working adults
looking at part-time graduate and
undergraduate programs.
33. They say you need to definitively
answer your readers' three
biggest questions or risk losing
them:
Alex Madison and Lisa Harmon, Email Insider
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=125599
54. “We are a nation of email skimmers and
scanners, looking for something relevant
while hovering over the delete button.
Give your readers every opportunity to
hang in there until they find something
they like.”
-- Ray Ulmer, TargetX
65. “Make sure your most crucial
information -- especially headlines and
calls-to-action -- is kept above the fold.
Remember that people often read just
headlines and CTAs.”
96. Date Message Audience
5/21 1st Email All
5/27 Plain-text followup Did not view/interact
6/9 2nd Email All
Did not view/interact
6/16 Plain-text followup
Registrants
6/16 Link and Instructions
Registrants
6/19 “Day-of reminder” Registrants
6/22 Link to video and slides
111. Graduation
Summer Movies
Packing Lists for College
Advice from Recent Graduates
Favorite High School Memory/Teacher?
Favorite Book/Song/Band
Which dorm will you be in?
112. "You just don't know for sure whether
students are coming until you see the
whites of their eyes and their butts in the
seats."
If we have a mantra for the summer, it's
"stay in touch with your prospects"
Source: The Lawlor Group
