The document discusses best practices for graduate enrollment management in relation to Millennials and the internet. It notes that Millennials, born between 1983-2003, are the most protected generation who were raised with computers and expect a high level of service. Traditional offline recruitment methods alone will not be effective for this always-connected generation, and graduate programs need to utilize digital marketing and build an online presence to engage Millennials.

1. Best Practices
in Graduate Enrollment Management

2. Millennials +
the Internet =
_________
???

3. GI Generation (83-106)
Silent Generation (65-82)
Baby-Boomers (47-64)
Generation X (26-46)
Millennials (4-25)
New Silent Generation (0-3)

4. When Will the Millennials Arrive?
Born in 1982 Next Generation Rising
Graduate
College
High School
Elementary School
Boomer Parents GenX Parents

5. Millennial Traits
Team-Oriented, Pragmatic, Conservative
Raised with a Mouse in their Hands
Set and Reach High Standards
Closer to their Parents than Previous Generations
The Most Protected Generation.