This document discusses 5 fixes for improving campus visits this fall. The fixes are: 1) Conduct a mini-audit of the campus to evaluate aesthetics and housekeeping. 2) Ensure the campus looks its best by focusing on aesthetics, grounds, and maintenance. 3) Promote campus-wide involvement by encouraging all departments to interact with visitors. 4) Get admissions and other departments synchronized by aligning student stories with statistics and making introductions. 5) Turn off scripted "tourbot" conversations and empower tour guides to have natural discussions through their own stories and experiences.

1. Your Campus Visit:
5 Fixes for this Fall
Jeff Kallay and Trent Gilbert
Friday, August 7, 2009

2. Expectations
“Campus Visit is The Most Important”
Our Bookshelf
5 Fixes for the Fall
Your Questions
Friday, August 7, 2009

3. Friday, August 7, 2009

4. “Effectiveness”
1. Open Houses
2. Individual Visits
On NL’s Top 10
Friday, August 7, 2009

5. “Most Important”
Friday, August 7, 2009
71%

6. “It felt right”
Friday, August 7, 2009

7. Our Bookshelf
targetx.com/shelfari
Friday, August 7, 2009

8. Your Campus Visit:
5 Fixes for this Fall
Friday, August 7, 2009

9. Fix #1
Conduct a
Friday, August 7, 2009
Mini-Audit

10. Register
Friday, August 7, 2009

11. Drive to
Campus
Friday, August 7, 2009

12. Grab Your
Camera
Friday, August 7, 2009

13. Tour
Campus
Friday, August 7, 2009

14. Debrief
Friday, August 7, 2009

15. Fix #1
Conduct a
Friday, August 7, 2009
Mini-Audit

16. Fix #2
It’s all about
E/Aesthetics
Friday, August 7, 2009

17. Friday, August 7, 2009

18. Housekeeping,
Grounds &
Maintenance
Friday, August 7, 2009

19. Friday, August 7, 2009

20. Fix #3
Promote
Campus-Wide
Friday, August 7, 2009

21. Friday, August 7, 2009

22. Chat
Check-In
Friday, August 7, 2009

23. Fix #4
Get In Sync
Friday, August 7, 2009

24. Students-Admissions
Stories-Stats
People-Programs
Friday, August 7, 2009

25. Friday, August 7, 2009

26. Friday, August 7, 2009

27. Set the expectation
-confirmation
-start of tour
Friday, August 7, 2009

28. Friday, August 7, 2009

29. Fix #5
Turn off the
Friday, August 7, 2009
“Tourbots”

30. Friday, August 7, 2009

31. They’re
Special
Friday, August 7, 2009

32. Empower
Them
Friday, August 7, 2009

33. No Scripted
Conversations
Friday, August 7, 2009

34. > Stories
> People
Friday, August 7, 2009

35. “Do you have
any questions?”
Friday, August 7, 2009

36. HAVE FUNN!
Friday, August 7, 2009

37. Camps Visit: 5 Fixes for the Fall
1. Conduct a Mini-Audit
2. It is all about E/Aesthetics
3. Promote Campus-Wide
4. Get In Sync
5. Turn off the “Tourbots”
Friday, August 7, 2009

38. “Do you have
any questions?”
Friday, August 7, 2009

39. Our Blogs
Friday, August 7, 2009
targetx.com/ithink

40. kallay@targetx.com
gilbert@targetx.com
www.targetx.com
(click “Campus Visit”)
Friday, August 7, 2009

41. Friday, August 7, 2009

42. Next Webcast:
Friday, September 18th
30-minute Sales Training
for Admissions
with Brian Niles, CEO
Friday, August 7, 2009

43. Your Campus Visit:
5 Fixes for this Fall
Jeff Kallay and Trent Gilbert
Friday, August 7, 2009