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Tour Hard
                      Behind the Scenes:
                 Hard Work that Revolutionized
                       a Campus Visit




Tuesday, March 2, 2010
2005
                              Tours Every Hour
                              Tour Guide Script
                            Repetitive Tour Route
                            No Tour Evaluations
                         Guides Who Walk Backwards



Tuesday, March 2, 2010
2006
          Creation of Campus Visit Committee
                         Added Additional Furniture
                          Added Tour Guide Desk
                            Added Email Station
                          Added Snacks for Guests


Tuesday, March 2, 2010
Tuesday, March 2, 2010
2007
                     No Real Campus Visit Progress
                  A Lot of Visit Program Research
                         Jodi Learned of TargetX’s
                           Campus Visit Audit



Tuesday, March 2, 2010
2008
                     Jeff Visited AU for the   1 st   Time
                         Now the HARD work begins




Tuesday, March 2, 2010
March 2008
             Jeff Conducted Campus Visit Audit
                         Very Full Day at AU
  Leads to Looking at Tour in a New Light




Tuesday, March 2, 2010
Start/
                         Finish Here




Tuesday, March 2, 2010
March 2008 (cont.)
             Update/Revise Confirmation Letter & Email
                         Better Signage for Visitor Parking
                          Better Signage for Admissions
                         Lobby Feels Like an Art Gallery
                              Updated Welcome Sign




Tuesday, March 2, 2010
March 2008 (cont.)
                              Facility vs. Experience Tour
                                  Route is Repetitive
                                 Too Many Tour Times
                   Set Tour Expectation Before Leaving Lobby
                         Follow-Up/Thank You Email to Visitors
                           Create Pre-Tour Audio Experience




Tuesday, March 2, 2010
Tuesday, March 2, 2010
Tuesday, March 2, 2010
March 2008 (cont.)

                    Who Owns the Campus Visit???




Tuesday, March 2, 2010
August 2008
                          Tour Guide Training
                                New Route
                         Hybrid Walking/Riding Tour
                              New Tour Times
                           Guide + Lounge Lizard




Tuesday, March 2, 2010
Tuesday, March 2, 2010
August 2008 (cont.)
                         Tour Guide Training Results
                                 Not Good!




Tuesday, March 2, 2010
August 2008 (cont.)
                               Music in Lobby
                             Scrapbook of Guides
                         Scrapbook of Residence Halls
                         Better Signage for Admissions



Tuesday, March 2, 2010
August 2008 (cont.)

                    Who Owns the Campus Visit???




Tuesday, March 2, 2010
2008-2009 Tour Year

                         Year of Transition




Tuesday, March 2, 2010
Tuesday, March 2, 2010
August 2009
                                Jeff’s   3 rd   Visit
                         Am I at Alfred University???




Tuesday, March 2, 2010
August 2009 (cont.)
                 If time & money were not factors,
                what would you do to improve the
                              campus tour?




Tuesday, March 2, 2010
August 2009 (cont.)
                         Free Coffee (for tour guides)
           More Interaction Counselors/Guides
                           Give Everyone a T-shirt
                              Bike Tour Option



Tuesday, March 2, 2010
August 2009 (cont.)
                            Name – Alfriends
                            Moto – Tour Hard




Tuesday, March 2, 2010
August 2009 (cont.)

                           The Conference Bike




Tuesday, March 2, 2010
Tuesday, March 2, 2010
Tuesday, March 2, 2010
Tuesday, March 2, 2010
2010

                    Who Owns the Campus Visit???




Tuesday, March 2, 2010
2010
                              More Hard Work
       Better Synchronization Between Guides/Admissions
                         Sense of the Butt/Sensory Moment
                         Continue with Lobby Improvements
                            Evaluate our Specialty Tours
                         And More I Can’t (or Won’t) Share!



Tuesday, March 2, 2010
Tour Hard
                      Behind the Scenes:
                 Hard Work that Revolutionized
                       a Campus Visit




Tuesday, March 2, 2010

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2010 Xpert Summit--Tour Hard

  • 1. Tour Hard Behind the Scenes: Hard Work that Revolutionized a Campus Visit Tuesday, March 2, 2010
  • 2. 2005 Tours Every Hour Tour Guide Script Repetitive Tour Route No Tour Evaluations Guides Who Walk Backwards Tuesday, March 2, 2010
  • 3. 2006 Creation of Campus Visit Committee Added Additional Furniture Added Tour Guide Desk Added Email Station Added Snacks for Guests Tuesday, March 2, 2010
  • 5. 2007 No Real Campus Visit Progress A Lot of Visit Program Research Jodi Learned of TargetX’s Campus Visit Audit Tuesday, March 2, 2010
  • 6. 2008 Jeff Visited AU for the 1 st Time Now the HARD work begins Tuesday, March 2, 2010
  • 7. March 2008 Jeff Conducted Campus Visit Audit Very Full Day at AU Leads to Looking at Tour in a New Light Tuesday, March 2, 2010
  • 8. Start/ Finish Here Tuesday, March 2, 2010
  • 9. March 2008 (cont.) Update/Revise Confirmation Letter & Email Better Signage for Visitor Parking Better Signage for Admissions Lobby Feels Like an Art Gallery Updated Welcome Sign Tuesday, March 2, 2010
  • 10. March 2008 (cont.) Facility vs. Experience Tour Route is Repetitive Too Many Tour Times Set Tour Expectation Before Leaving Lobby Follow-Up/Thank You Email to Visitors Create Pre-Tour Audio Experience Tuesday, March 2, 2010
  • 13. March 2008 (cont.) Who Owns the Campus Visit??? Tuesday, March 2, 2010
  • 14. August 2008 Tour Guide Training New Route Hybrid Walking/Riding Tour New Tour Times Guide + Lounge Lizard Tuesday, March 2, 2010
  • 16. August 2008 (cont.) Tour Guide Training Results Not Good! Tuesday, March 2, 2010
  • 17. August 2008 (cont.) Music in Lobby Scrapbook of Guides Scrapbook of Residence Halls Better Signage for Admissions Tuesday, March 2, 2010
  • 18. August 2008 (cont.) Who Owns the Campus Visit??? Tuesday, March 2, 2010
  • 19. 2008-2009 Tour Year Year of Transition Tuesday, March 2, 2010
  • 21. August 2009 Jeff’s 3 rd Visit Am I at Alfred University??? Tuesday, March 2, 2010
  • 22. August 2009 (cont.) If time & money were not factors, what would you do to improve the campus tour? Tuesday, March 2, 2010
  • 23. August 2009 (cont.) Free Coffee (for tour guides) More Interaction Counselors/Guides Give Everyone a T-shirt Bike Tour Option Tuesday, March 2, 2010
  • 24. August 2009 (cont.) Name – Alfriends Moto – Tour Hard Tuesday, March 2, 2010
  • 25. August 2009 (cont.) The Conference Bike Tuesday, March 2, 2010
  • 29. 2010 Who Owns the Campus Visit??? Tuesday, March 2, 2010
  • 30. 2010 More Hard Work Better Synchronization Between Guides/Admissions Sense of the Butt/Sensory Moment Continue with Lobby Improvements Evaluate our Specialty Tours And More I Can’t (or Won’t) Share! Tuesday, March 2, 2010
  • 31. Tour Hard Behind the Scenes: Hard Work that Revolutionized a Campus Visit Tuesday, March 2, 2010