Let’s start with strategy number one - get more customers.
Drive more inbound traffic to your website.
By “inbound traffic” I mean qualified prospects who either need or want what you have to sell and are in ACTIVE pursuit of it.
I specifically say to your website - versus your store or having them call you - because I believe that in today’s day and age, most consumers start the buying process by visiting a business’s website to get more information.
So how do you drive more traffic to your website?
You leverage proven, trackable forms of Internet marketing, like SEO, email campaigns, social media and mobile marketing.
How To Utilize Calculated Properties in your HubSpot Setup
3 ways to ignite growth website traffic
1. The 3 Secrets To
Explosive Business
Growth in The Next Year!
Even When The Economy Stinks, Businesses
That Know These Business-Building Secrets Are
Booming!
8. 73% Growth Overall
• Improving slightly in each area creates a compounding effect
• EVERY business has the opportunity to improve in these three areas
• Fundamentals may not seem sexy, but they work!
11. 1. Get more customers
Drive inbound traffic to your
business website
12. 1. Get more customers
Search engine optimization
13.
14. Who Cares?
• There are over two billion people online
• 93% of online experiences begin with a search engine
• The majority of web traffic is driven by the ‘Big Three’
search engines-Google, Bing and Yahoo
(Search Engine Journal)
15. Who Cares?
• 77% of search engines choose organic over paid listings1
• 67% choose organic search results when purchasing2
• Organic click-through generates 25% higher conversion
rates than PPC3
(1,2,3Search Metrics)
19. Customers WANT YOU on social media
• 93% of customers expect companies to have a presence on social
channels1
• 85% expect companies to interact with them on those social channels2
(1,2 Cone Business Study on Social Media, 2008)
20. People are talking. Are you part of the
conversation?
• Social media is not a passing fad!
• 53% of people on Twitter recommend companies and/or products in
their tweets (ROI Research for Performance)
• The average consumer mentions specific brands over 90 times per
week in conversations with friends, family, and co-workers (WOMMA)
22. Location-based marketing
From $0 in 2009, location-based marketing is projected to
grow to $6 billion in 2015. Some restaurants are seeing 65
percent redemption rates from new, real-time geo-targeted
ads.
(Borrell Associates)