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Does B2B marketing need a new management paradigm?

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Frank Days
Frank Days

These slides are from my presentation at B2B Magazine's NetMarketing Breakfast on Sept 23, 2010 in Boston.

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Does B2B marketing need a new management paradigm? Frank Days Sept 2010
Our world is evolving ,[object Object],[object Object],[object Object],Whitepaper Email lists Chat Top ten list Friends Twitter
Better view of the conversation
Information velocity is increasing... * Daily social media mentions for “Mark Hurd” via SocialRadar
Are we marketing the same way? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why agile management? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Five ways to make your marketing more agile...
1. Use post-its not spreads or PPTs
2. Skip creative briefs ,[object Object],[object Object],[object Object],[object Object],[object Object]
3. Identify drivers – need leaders
4. Shorter more frequent meetings ,[object Object],[object Object],[object Object]
5. Keep show and tells < 5 mins ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thanks and stay agile my friends… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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  1. Version 7.3 Updated November 30, 2009.