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The Art of the Elevator Pitch
Nicole Glaros
@nglaros
nicole@techstars.com
Elevator Pitch Defined

A 1-2 sentence
description of what
your business
does, described in
less than 30
seconds.
What’s the goal?
To Intrigue!
To Engage!
To build a
relationship.
For [customer]
with [problem]
we offer [product/solution]
An example:


For landlords who are overcome with the
burden of managing rental properties,
RentMonitor.com is a web service that
allows the automation of many
commonly occurring tasks such as rent
collection and maintenance requests.
For [customer]
with [problem]
we offer [product/solution]
For landlords who are overcome with the
burden of managing rental properties,
RentMonitor.com is a web service that
allows the automation of many
commonly occurring tasks such as rent
collection and maintenance requests.
Use a hook!
 TechStars is the #1 Seed Accelerator in the
 world. We inverse the success statistics for
startups, providing them with mentorship and
       capital in a 13 week bootcamp.
Don’t be boring




 Fred Wilson’s Minimum Viable Personality
Mega Technologies provides network
 management tools that ensure network safety
and reliability no matter where the equipment is
 installed. Using advanced software, our tools
allow network managers to remotely diagnose
              and configure systems.
Be unique & credible
On Tuesday, May 14, 2010, eBay went down for
 2 days. It was my job to get it back up. I spent
48 hours with no sleep and said "never again." I
started Mega Technologies to keep the world's
 largest sites from ever crashing. eBay uses us
             now, and so does CNN.
Don’t tell me what you
           are.
  Tell me what you do.
Generic language is
         deadly
We maximize the email sales channel in non-
             obtrusive ways.
Generic language is
           deadly
Our sales intelligence tool helps customers close
                    more deals.
Generic language is
           deadly
Our sales intelligence tool helps customers close
                    more deals.
                       vs.

Salesloft offers a news feed of information on the
   people and companies in your CRM. This
 allows sales professionals to spend less time
    researching and more time closing deals.
7 minutes
3 versions
Who wants to volunteer
 their elevator pitch?
Tips
Tips
Remember you’re competing with every
pitch on the planet - so be interesting!
Tips
Remember you’re competing with every
pitch on the planet - so be interesting!
Create 10+ versions & incorporate
feedback
Tips
Remember you’re competing with every
pitch on the planet - so be interesting!
Create 10+ versions & incorporate
feedback
Iterate until solid
Tips
Remember you’re competing with every
pitch on the planet - so be interesting!
Create 10+ versions & incorporate
feedback
Iterate until solid
Practice until consistent
Tips
Remember you’re competing with every
pitch on the planet - so be interesting!
Create 10+ versions & incorporate
feedback
Iterate until solid
Practice until consistent
Practice your answers
For Friday - 2 min pitch
For Friday - 2 min pitch

For [customer]
For Friday - 2 min pitch

For [customer]
with [problem]
For Friday - 2 min pitch

For [customer]
with [problem]
we offer [product/solution]
For Friday - 2 min pitch

For [customer]
with [problem]
we offer [product/solution]
+ hook (credibility, traction)
For Friday - 2 min pitch

For [customer]
with [problem]
we offer [product/solution]
+ hook (credibility, traction)
+ differentiation
For Friday - 2 min pitch

For [customer]
with [problem]
we offer [product/solution]
+ hook (credibility, traction)
+ differentiation
+ ask
Startups are
about
relationships
Make small asks, like
feedback. Strive for
deep & meaningful
rather than spray &
pray.
The Art of the Elevator Pitch
Nicole Glaros
@nglaros
nicole@techstars.com

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Nicole Glaros - Rocking the elevator pitch

  • 1. The Art of the Elevator Pitch Nicole Glaros @nglaros nicole@techstars.com
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. Elevator Pitch Defined A 1-2 sentence description of what your business does, described in less than 30 seconds.
  • 17. To Intrigue! To Engage! To build a relationship.
  • 18. For [customer] with [problem] we offer [product/solution]
  • 19. An example: For landlords who are overcome with the burden of managing rental properties, RentMonitor.com is a web service that allows the automation of many commonly occurring tasks such as rent collection and maintenance requests.
  • 20. For [customer] with [problem] we offer [product/solution]
  • 21. For landlords who are overcome with the burden of managing rental properties, RentMonitor.com is a web service that allows the automation of many commonly occurring tasks such as rent collection and maintenance requests.
  • 22. Use a hook! TechStars is the #1 Seed Accelerator in the world. We inverse the success statistics for startups, providing them with mentorship and capital in a 13 week bootcamp.
  • 23. Don’t be boring Fred Wilson’s Minimum Viable Personality
  • 24. Mega Technologies provides network management tools that ensure network safety and reliability no matter where the equipment is installed. Using advanced software, our tools allow network managers to remotely diagnose and configure systems.
  • 25. Be unique & credible On Tuesday, May 14, 2010, eBay went down for 2 days. It was my job to get it back up. I spent 48 hours with no sleep and said "never again." I started Mega Technologies to keep the world's largest sites from ever crashing. eBay uses us now, and so does CNN.
  • 26. Don’t tell me what you are. Tell me what you do.
  • 27. Generic language is deadly We maximize the email sales channel in non- obtrusive ways.
  • 28. Generic language is deadly Our sales intelligence tool helps customers close more deals.
  • 29. Generic language is deadly Our sales intelligence tool helps customers close more deals. vs. Salesloft offers a news feed of information on the people and companies in your CRM. This allows sales professionals to spend less time researching and more time closing deals.
  • 31. Who wants to volunteer their elevator pitch?
  • 32. Tips
  • 33. Tips Remember you’re competing with every pitch on the planet - so be interesting!
  • 34. Tips Remember you’re competing with every pitch on the planet - so be interesting! Create 10+ versions & incorporate feedback
  • 35. Tips Remember you’re competing with every pitch on the planet - so be interesting! Create 10+ versions & incorporate feedback Iterate until solid
  • 36. Tips Remember you’re competing with every pitch on the planet - so be interesting! Create 10+ versions & incorporate feedback Iterate until solid Practice until consistent
  • 37. Tips Remember you’re competing with every pitch on the planet - so be interesting! Create 10+ versions & incorporate feedback Iterate until solid Practice until consistent Practice your answers
  • 38. For Friday - 2 min pitch
  • 39. For Friday - 2 min pitch For [customer]
  • 40. For Friday - 2 min pitch For [customer] with [problem]
  • 41. For Friday - 2 min pitch For [customer] with [problem] we offer [product/solution]
  • 42. For Friday - 2 min pitch For [customer] with [problem] we offer [product/solution] + hook (credibility, traction)
  • 43. For Friday - 2 min pitch For [customer] with [problem] we offer [product/solution] + hook (credibility, traction) + differentiation
  • 44. For Friday - 2 min pitch For [customer] with [problem] we offer [product/solution] + hook (credibility, traction) + differentiation + ask
  • 45. Startups are about relationships Make small asks, like feedback. Strive for deep & meaningful rather than spray & pray.
  • 46. The Art of the Elevator Pitch Nicole Glaros @nglaros nicole@techstars.com

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