2. In 2011, for the first time in 23 years, Pepsi did not
have ads in the Super Bowl telecast; deciding instead
to invest heavily in Social Media Marketing
http://www.time.com/time/business/article/0,8599,1958400,00.html
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4. Introduction
We provide brands with social media solutions, such as personalized/
customized marketing campaigns for each target segment and gain the
hidden information, in order to transform traffic to business
B Creative is an international full-service social media agency,
headquartered in Switzerland, with satellite office in Los Angeles. Our
team stands by creative vision combined with 10+ years of experience.
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5. But What’s Social Media?
Social Media is the Word of Mouth of the 21st Century
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6. Word of Mouth
Most efficient marketing tool
in the history
Acquaintance with referral
Trustworthy
... and remember:
Social Media is the Word of Mouth of the 21st Century
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9. Social Media is all over the world.
And it is changing everything!
10. Statistics
More than 500 million active users
50% of our active users log on to Facebook in any given day
Average user has 130 friends
People on Facebook install 20 million applications every day
The 200 million people that use Facebook on their mobile devices
are twice as active on Facebook than non-mobile users.
http://www.facebook.com/press/info.php?statistics
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12. Statistics
More video is uploaded to YouTube in 60 days than the 3 major US
networks created in 60 years
More than 50% of videos on YouTube have been rated or include
comments from the community
http://www.youtube.com/t/press_statistics
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14. Why it matters
87% trust a friend’s recommendation over a critic’s review
1 Word of Mouth conversation has an impact of 200 TV Ads
91% of consumer reviews are the #1 aid to buying decisions
http://social-media-university.info/where-are-my-prospects-sales-marketing%E2%80%99s-social-movement/
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16. Tracker
Automated Data Mining
Have all the information of
users, who want to connect
with you
Automatically collect accessible
user information and
demographics
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17. Placer
Social Sites
Increase revenue by
reaching your customers
where they are
Website and Social Media
fully integrated
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18. Engager
Social Campaigns
Gain and keep thousands of targeted
and potential customers in the long run
First create a promotion based on
"likes" or interest - not just
demographics.Then spread the word on
social media
http://www.insidefacebook.com/2011/02/07/featured-facebook-campaigns-jetblue-coffee-mate-zynga-kia-cbs-and-ubisoft/
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19. Tracking
Placing
+ Engaging
Traffic Transformed to Sales
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20. 94 of AdAge's Top 100
brands have social media
presence
Now it isyour turn to do it
and do it better
http://www.facebook.com/press/info.php?statistics
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22. Peter Szanto
Founder & CEO
Peter Szanto is a creative individual, photographer who founded B
Enterprises, where he is the CEO of B Creative. He specialized in
dealing with creative tasks in both private and business life. He can be
found on the streets of Budapest, Los Angeles or Italy, where he shows
the world something different, something more that is not everyday.
Peter won and exhibited in several photo contests, led different BTL
advertising and social media campaigns to help partners build a better,
7`
successful brand, and was the President of Student Government at his
University, where he got his Masters cum laude.
!He describes himself as "I'm a product of Budapest (Hungary), Corvinus
and USC alum, a traveler, passionate about showing beauty in life, I love to
explore people, culture and new places.”
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