How closely and effectively you can monitor your brand reputation online and on various social channels is very much crucial for you to identify your success rate and achievement for better results in future. SynapseIndia founder Shamit Khemka illustrate role of social media in brand awareness.

1. How can Social
Media help in
Monitoring Brand?
By Shamit Khemka

2. What is Brand Awareness?
The measure of how recognizable your brand is to your target
audience
• A measure of your marketing effectiveness
• Your logo, colors, key messages—essentially the foundation of
your company
• Branding should be consistent on all platforms including
traditional and online media.

3. Social Mediahelp me monitormy brand?
How can Social Media should be an important component of
your marketing and PR strategy
• Social Media offers new ways to engage and communicate
with your target audiences
• Still a non-believer? Still think Social Media is a fad?

4. Monitoring Processes
• Understand your customers and community
• See how and where your brand(s) are mentioned
• Pinpoint customer satisfaction issues-do they love you? Do
they like your new product, or hate it?
• Monitor for false information
• Competing brand awareness

5. Define an Objective
• I’m monitoring so I can quickly see who is talking about [insert
industry keyword] and join the conversation to bring more credibility
to my brand. (Brand Awareness)
• I’m monitoring so I can keep my finger on the pulse of the market so
I can figure out what the market actually needs and then create it.
(Brand Awareness)
• I want to monitor because I want to be alerted immediately when
people are saying bad / good things about my brand. (Brand
Awareness/Information Gathering)
• I want to quickly respond to all customer service queries, and I’m
going to set up a way to collaborate and exchange information
seamlessly with my support team. (Engagement)
• I’m monitoring so I can easily identify people in need of my product
and help them at the point of need. (Customer Service)

6. Conclusion
How closely and effectively you can monitor your brand
reputation online and on various social channels is very much
crucial for you to identify your success rate and achievement for
better results in future.

7. Thank you for Watching it!