The company has revealed Advanced Threat Prevention, an on-premises appliance designed to offer a more integrated security product that combines network, endpoint and email security.
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Can Symantec reboot its own blockbuster success
1. 4/29/2016 Can Symantec reboot its own blockbuster success?
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APRIL 28 2016
Y ADRIAN ANA RIA, PATRICK DALY (/ IOGRAPHY? ID=912)
Symantec released its Advanced Threat Prevention (ATP) offering last fall. The product builds on its existing network,
endpoint and email offerings, and aims to offer a holistic view of the threats a company faces across those three control
points by analyzing data fed to the appliance from ATP's component parts. Threats are then viewable, and may be
remediated by the customer through ATP's user interface. The offering consists of three modules, which clients can
purchase separately or as a platform and can all leverage Symantec's new Cynic cloud malware analysis sandbox:
Symantec ATP: Endpoint (enhanced SEP functionality)
Symantec ATP: Email (enhancements to Email Security.cloud)
Symantec ATP: Network (new product – an onpremises network sensor)
The 451 Take
Once a titan in the eyes of the industry, Symantec is seen by many as a cautionary tale of what could happen in this
industry, where constant innovation is essential to survival. Following a mostly amicable divorce with Veritas –
also a titan in the adjacent storage industry – Symantec is using its newfound independence and momentum to
breathe new life into an aging product portfolio, and realign with the rest of the industry. Even though there is
catching up to do, the company brings considerable gravitas with it. In fact, Symantec's former glory enables it to
be in the strange position of attempting to regain dominance in a market that technically, it hasn't actually lost
yet. The design and architecture of its ATP offerings show a shrewd approach calculated to introduce new product
(and revenue) with minimal friction. Wisely, ATP makes it easy for existing Symantec Endpoint Protection (SEP)
customers (especially those with a large number of endpoints) to stick with Symantec, and think twice before
leaving. Overall, the intended effect appears to be the ability to forklift existing offerings into parity with the
perceived 'next generation' antimalware competition, with minimal friction and retooling.