2. Agenda
• What is social media for an organisation?
• How is it being used by Australians?
• Brand Awareness Case Study: Origin Energy
• Reputation Management Case Study: Rental Organisation
• How can Infigen Energy be involved?
5. How are Australians
using social media?
Over 10 million Facebook users now in Australia.
Facebook represents almost 1 in every 5 pages viewed
online by Australians during September 2010.
77% of online Australians watched video content on
their computer at least once in September 2010 and a
further 26% watched video on their mobile phone.
Online spending grew 12% in Australia in 2010.
19. Approach
What’s Next:
How can you be involved?
Training &
Development
Research & Social Media Strategy Evaluation &
Monitoring Strategy Execution Measurement
19
Social Media Revolution 2011: http://www.youtube.com/watch?v=3SuNx0UrnEo
Origin have recently launched a community initiative called Sustainability Drive aimed at rallying people together to learn how to live sustainably and get involved in their communities. Sustainability Drive is a competition with a share in up to $1million of sustainable energy technology and expertise spread across 4 streets (20 houses in each street) – one in NSW, Victoria, QLD and SA. That amounts to a total of $12,500 for each house, to install solar panels, energy-efficient hot-water systems, a year’s supply of green power, an energy audit and other bits and bobs.
