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Social Media - Recommendations for Australian Businesses

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Social Media - Recommendations for Australian Businesses

  1. 1. Social Media:Recommendations forAustralian Businesses Image Credit: Khalid Albaih, Flickr
  2. 2. Agenda • What is social media for an organisation? • How is it being used by Australians? • Brand Awareness Case Study: Origin Energy • Reputation Management Case Study: Rental Organisation • How can Infigen Energy be involved?
  3. 3. What is social media foran organisation?
  4. 4. It’s all about human beings.
  5. 5. How are Australiansusing social media? Over 10 million Facebook users now in Australia. Facebook represents almost 1 in every 5 pages viewed online by Australians during September 2010. 77% of online Australians watched video content on their computer at least once in September 2010 and a further 26% watched video on their mobile phone. Online spending grew 12% in Australia in 2010.
  6. 6. Brand Awareness Case Study:Origin Energy
  7. 7. Aim: Improve Origin Energybrand awareness and sentiment Image Credit: Origin Energy
  8. 8. Solution: rally communities in‘Sustainability Drive’ competition Image Credit: greenfoodie.com.au
  9. 9. Execution: online micro-site
  10. 10. Promotion: print, TV & bloggeroutreach – Mammamia Image Credit: thenewspaperworks.com.au
  11. 11. Results: thousands of entries,awareness and positive sentiment Image Credit: Origin Energy
  12. 12. Results: real people, realsustainability throughout 2011 Image Credit: Caltex
  13. 13. Reputation Management Case Study:Rental Organisation
  14. 14. Aim: Improve online reputationand brand sentiment Image Credit: Slightly North
  15. 15. Solution: Real-time social mediamonitoring for brand keywords
  16. 16. Execution: capture data, combine withinsight and present opportunities
  17. 17. Results: resolved customercomplaints early, before escalating
  18. 18. Results: increased online share ofvoice and improved sentiment
  19. 19. ApproachWhat’s Next:How can you be involved? Training & Development Research & Social Media Strategy Evaluation & Monitoring Strategy Execution Measurement 19
  20. 20. Questions?More information?Hannah LawHead of Social Media, Switched on Media@hannahlaw or @switchedonmediawww.switchedonmedia.com.au