Market Research project PPT.

1. Internship
In
Newsworld Odisha
By : Sweta Leena Panda
College – Sri Sri University
Id -FMS/MBA/2015-17/000308

2. NEWSWORLD ODISHA
2
News
world
Odisha
Mission Values
Started
1st October
2015

3. 3
Ame Kahu
Apanaka
Katha”
‘ Bringing life to
Odisha journalism on
television.
Programs
Unbiased
News

4. 4
MAA-GHARA WOMEN PEACMAKER
AWARD

5. MARKETING
5
Benefits of Advertising Positioning

6. MARKETING RESEARCH
(News world Odisha vs regional and national news channels
6
Objective
Data
Collection
Primary
Source
Secondary
Source
Data collection Analysis

7. 7
56%
35%
9%
AGE GROUP
18-25 25-35 35-50 Above 50
Male
Female
% OF GENDER
Workin
g Men
Retired
Person
Self-
employ
ed
Job
Holder
House
wife
% 19 38.1 42.9
0
10
20
30
40
50
AxisTitle
% of Occupation
%
0
50
Below 10K 10K to 20K 20K to 30K Above 30K
PerMonth Income Group
70%
30%
MEMBERS IN ANY GROUP/CLUB
Yes No
MARKETING RESEARCH ANALYSIS
13%
1%
45%
41%
Education
10th Intermediate Graduation PG/Masters

8. 8
52.2, 52%
17.4, 18%
30.4, 30%
TELEVISION VIEWING PATTERN
Just watch
Follow certain programs religiously
Watch whenever any special event is telecast
0
20
40
60
80
Less
than 1
hour
1 to 2
hours
2 to 3
hours
More
than 3
hours
% 13 69.6 8.7
AxisTitle
SPEND TIME IN TELEVISION
73.9, 74%
26.1, 26%
FAVORITE PROGRAM
Evening (Fresh Telecast)
Morning/ Afternoon (Repeat Telecast)
Odiya
News
Channels
83%
Hindi
News
Channels
17%
%
66.7, 67%
33.3, 33%
Preference
Content Quality
0
10
20
30
40
50
Current
Affairs
Crime
Based
Sports Religious
42.8
24.2
14.3 14.3
Most Viewed Programs
%
MARKETING RESEARCH ANALYSIS

9. 9
Morning
mythological/Astr
ology show
1%
Crime Show
13%
Others (interview/
Play/ Any Other)
36%
Evening News
Bulletins
50%
Favorite Program
Morning mythological/Astrology show Crime Show
Others (interview/ Play/ Any Other) Evening News Bulletins
O Tv Newsworld Odisha News 7 Kanak Tv Naxatra New
% 45 35 15 5 5
0
5
10
15
20
25
30
35
40
45
50
AxisTitle
Most viewed Regional News Channels
Very Good,
37.5, 37%
Good, 37.5,
38%
Average, 25,
25%
Popularity
Very Good Good Average
%
0
50
News 7 PM News 8 PM News 9 PM Khabar
chatapat
Jabab Sual
14.3 14.3
28.6 28.6
14.3
Ranking of Newsworld Odisha Program
%
MARKETING RESEARCH ANALYSIS

10. “
10
INTERPRETATION OF FINDINGS
I received total 50 suggestions out of total sample size of 170 . This was further thoroughly
read and evaluated in order to get a feeling for the data. Then it was categorized as per the
different theme comments into categories such as “Content”, “News delivery”, etc. At least
one category was provided to each response by the help of “coding”.
“In providing feedback on the Odiya news channels, some 55% of the respondents spoke
about content. The main issues raised included improvising the news intensity and range.
38% of the suggestions demonstrated high dissatisfaction with the news delivery technique
and methods currently followed. Around 22% complained about the lack of genuineness and
legitimacy in the news. To a lesser extent (7%), disturbance due to the longer duration of the
TV commercial breaks was mentioned. The following comments from a respondent
illustrate these points.

11. SWOT AND COMPAIRATIVE ANALYSIS
11
Strength
weakness
Opportunity
Threat
O TV
News 7
Newsworld Odisha
Kanak News
Z Kalinga

12. RECOMMENDATIONS
12
I. Convert non-user to user
II. Create new segment
III. Sponsorship
IV. Event Marketing
V. Entry Strategy
VI. Focus Strategy
VII. Expansion Strategy
Limitation of the
study
Suggestion

13. 13