From Larry Asher's presentation to the Seattle Interactive Conference on October 18, 2017

10. WHAT JUST
HAPPENED?

12. WHO YOU ARE.
HOW YOU PRESENT.
WHAT’S NOT WORKING.

13. STORY +
PRESENTER +
PRESENTATION =
NOT SHITTY

14. STORYTELLING

17. WHY DO WE
TELL STORIES?

18. STORIES ARE
STICKIER

20. ‣ Invented in 1748
‣ Conceived by John Montagu
‣ Flatbreads to hold meat used earlier in Middle East
‣ Rise of working class favored sandwich’s portability
‣ Also known as butty, sarnie, sammie, sanger
HISTORY OF THE
SANDWICH

21. WE LOVE STORIES

25. WHAT MAKES
STORIES STICK?

26. EXPOSITION
CLIMAX
RESOLUTION

27. EXPOSITION
CLIMAX
RESOLUTION

28. EXPOSITION
CLIMAX
RESOLUTION

30. IT
YOU

31. IT’S NOT JUST
ABOUT THE STORY

32. STORY +
PRESENTER +
PRESENTATION =
NOT SHITTY
√

33. 1. TELL A STORY

34. 2. BE THE STAR

39. 3. MAKE IT
EMOTIONAL

40. If logic alone worked,
no one would ever smoke.

43. 4. BE BRIEF

44. 5. STAND BY THE
SCREEN

45. Stand here.
Don’t sit here.

46. 6. PRACTICE

47. 7. INVOLVE THEM

48. 8. KNOW YOUR STUFF

49. “People who know what they’re
talking about don’t need powerpoint.”
~Steve Jobs

50. 9. EXUDE CONFIDENCE

51. STORY +
PRESENTER +
PRESENTATION =
NOT SHITTY
√
√

52. IT

53. “Think of your slides as billboards. Can the audience
comprehend them in 3 seconds?”
Think of your
slides as billboards.

54. “Think of your slides as billboards. Can the audience
comprehend them in 3 seconds?”
You should be able
to comprehend in
3 seconds.

55. “Think of your slides as billboards. Can the audience
comprehend them in 3 seconds?”
Stick with one or
two typefaces.

56. “Think of your slides as billboards. Can the audience
comprehend them in 3 seconds?”
Colors and image
style should
be consistent.

57. “Think of your slides as billboards. Can the audience
comprehend them in 3 seconds?”
Convey one idea
per slide.

58. 10. USE VISUALS,
NOT WORDS

59. > Cat stuck in tree
> Fire department called
> Fireman scratched
> Kids happy again

60. 11. NO TELEPROMPTER
SLIDES

61. IS THIS ANNOYING?
• Hello! You can start reading this slide now.
• Wait, how about if I read it aloud to you?
• Why are we doing this? Well, I didn’t really know what I
wanted to say, so I’m going to read this.
• Only I’m not going to read it verbatim, which makes it
even harder to pay attention.
• Bet I’m not the first guy to pull this one on you.

62. 12. 10 WORDS PER
SLIDE MAX.

65. WHAT WAS IT ABOUT?

67. 13. USE HIGHLIGHTED
BULLETS

68. ‣ Highlighted bullets keep the reader focussed
‣ They allow you to stick to the 10-words rule
‣ They add production value
‣ But bullets are still a bad idea

69. 14. KEEP GRAPHICS
SIMPLE

72. Stereotypical 20-something female’s idea of love

73. Stereotypical 20-something male’s idea of love

74. 15. MAKE A SEPARATE
HANDOUT

78. www.duarte.com/slidedocs

79. www.tinyurl.com/svc-slidedocs

80. STORY +
PRESENTER +
PRESENTATION =
NOT SHITTY
√
√
√

81. WHY IS THIS
SO HARD?

84. K
END WITH AN ASK

85. HERE’S MINE:

86. 1. STICK TO 10
WORDS PER SLIDE

87. 2. USE VISUALS
MORE THAN WORDS

88. 3. TELL US A STORY

89. WE DIVE DEEPER

90. BETTER POWERPOINT,
BETTER PRESENTATIONS
WED. NOV. 18, 10A-1P

91. POWERPOINT TRICKS & TIPS
MON. NOV. 13, 10A-1P

92. SIC ATTENDEES SAVE 15%
USE CODE SIC2017
SVCSEATTLE.COM

93. CUSTOM TEAM TRAINING
SVC’S PLACE OR YOURS

94. Larry Asher
School of Visual Concepts
larrya@svcseattle.com
www.tinyurl.com/svc-sic-ppt