ARE YOU CONNECTING WITH CUSTOMERS ON SOCIAL MEDIA
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This document discusses the importance and benefits of using social media marketing. It notes that businesses using the internet effectively grow 4 times quicker than those that don't. Some key benefits mentioned include gaining greater exposure for your business, increasing traffic to your website, generating qualified leads, helping to sell products and services, and reducing marketing expenses. The document provides brief overviews of using major social media platforms like Facebook, Twitter, LinkedIn, and YouTube to connect with customers and promote a business.
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ARE YOU CONNECTING WITH CUSTOMERS ON SOCIAL MEDIA
- 1. ARE YOU ON TARGET TO CONNECT WITH YOUR CUSTOMERS? SocialMediaMarketingConsultancy.com
- 2. SocialMediaMarketingConsultancy.com Matt Britton, UK Managing Director of Google said that “UK businesses using the internet effectively are growing 4 times quicker and bigger than those that don’t! “If your Business is not on the Internet you do not have a Business”……………………Bill Gates On June 12th 2009 Dell Computers announced that they had achieved $3 million in sales via links from one of its Twitter accounts. What a fantastic ROI! Instead of pouring approx $2.5 million into advertising at the super Bowl in Feb 2010 Pepsi decided to plough that money into Social Media Marketing He also said on 28th October 2010 that companies using the internet effectively have been able to double their exports over those that aren’t! Do you realise that today a potential customer will check YOU out on the internet first, if you are not there we can guarantee your competitor WILL BE!! 2
- 3. SocialMediaMarketingConsultancy.com Using Social Media Marketing will result in NEW business partnerships, increasing your potential audience. Why Should YOU Be Using Social Media Marketing? Using Social Media Marketing will ensure that YOUR business gets greater exposure Using Social Media Marketing will increase the TRAFFIC to your website and if set up correctly will achieve greater subscribers to your database. Using social Media Marketing will generate QUALIFIED and TARGETTED leads Using Social Media Marketing will help you SELL your product or service and close the orders. 3 Using Social Media Marketing WILL reduce your marketing expenses.
- 4. SocialMediaMarketingConsultancy.com The No. 1 benefit of using Social Media Marketing is……. 4 Gaining Greater Exposure For Your Business
- 5. SocialMediaMarketingConsultancy.com FACEBOOK Yes, I said it, Facebook. Why? Because there are over 500 million users of Facebook, which makes it equal to the 3rd largest country. Do you want a slice of that cake? You can communicate with your target audience because they have masses of DATA. You can sell from your Business Page. You can create advertising that appeals to your target audience. You can choose your demographics I mean “very very targetted” TWITTER If Radio 1, Dell Computers, Pepsi Cola, Big Brother, Sony, TV Advertising are all saying “check us out on Twitter”…………….then why aren’t you there? Just ask yourself this……….. So What Tools Do I Need? This is just a few………………. The biggest problem with your business, is that potential clients don’t know you exist. If you start using Twitter – they WILL know you exist!!! 5
- 6. SocialMediaMarketingConsultancy.com LinkedIn A portal to so many other businesses, whether you are an Accountant, Solicitor, Hairdresser, in Construction, Manufacturing, Retail, Therapist. All these businesses appear on LinkedIn, but only the ones with Social Media Marketing Savvy! Do you want to use the power of “six degrees of separation”……….then get onto Linked In. Create a compelling message, and you will gain… clients, recommendations, employees, joint venture partners. YouTube Is the No. 2 Search Engine on the Web in terms of query volume. Did you know that there are around 13 billion video clips watched every month? So What Tools Do I Need? This is just a few………………. SO WHAT………I hear you say!! Well think about it………a high percentage of those people watching videos are looking for help or information. Can you provide that? 6
- 7. SocialMediaMarketingConsultancy.com THERE IS MORE –LOTS MORE I Have Only Scratched the Surface 7
- 8. SocialMediaMarketingConsultancy.com Just “Breaking Even” or “Making a Profit”??? 8 Download your FREE report on “How Social Media Really CAN Make a Difference!”