Bill Shireman, President & CEO, Future 500 Does corporate sustainability build brand value on store shelves? Does "doing good" meaning doing well on Wall Street? That depends. The qualities that make up a brand can be almost as varied as those that make up a person. Child labor in a food brand's supply chain might be damaging, but for a toy company it could be devastating. Organic certification might be optional for bananas, but an imperative for baby food. How can companies measure and assess the risks and opportunities posed by sustainability and supply chain issues? How can they estimate the return on their social investments? Gain insights from the experiences of companies like McDonald's, Avon, Trader Joe's, Mitsubishi, Starbucks, Coca-Cola, and Nestlé.