1. Understand Build Launch Learn
» Uncover what’s
important to employees
as well as how they want
to engage / be engaged
through:
- Surveys
- Small group meetings
- Word clouds, etc.
» Identify targeted
organizational goals of
employee engagement
» Develop allies /
supporters to help create
/ support employee
engagement
» Test emergent insights
with employees early and
often
» Brainstorm employee
engagement opportunities
that reflect the Uncover
insights.
» Align employee
engagement opportunities
with strategy / cultural
norms / goals / existing
initiatives / org. assets
» Prototype the
opportunities to fail fast
and succeed sooner
» Identify comms / hr
resources & channels and
collaborate to build the
launch strategy
» Draft metrics of success
» Launch employee
engagement efforts from
the top (CEO is best)
» Amplify relevant
channels to help create
/ support employee
engagement
» Identify stories of early
successes to help spread
and scale the effort
» Track what’s working
through org-appropriate
metrics (e.g. employee
satisfaction surveys,
turnover, reduced health
care costs)
» Translate successes and
challenges into the right
language (e.g. financial
metrics / benefits for CFO,
satisfaction metrics for
recruitment, etc.
» Iterate on programs
/ initiatives to ensure
continued success and
alignment with other
strategic initiatives
ted howes@gmail.com
Framing Employee Engagement