Building Beautiful Brands for Tomorrow's Needs

•

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Sustainable Brands

These slides were presented at the Sustainable Brands London 2013 Conference, to view the associated video or listen to the audio of the presentation please visit http://www.sustainablebrands.com/digital_learning/brand_innovation/building-beautiful-brands-tomorrows-needs

Building beautiful brands for tomorrow's needs
Dorothy Mackenzie

Brands are not
unsustainable.

How we meet
people’s needs
can change.

Integrity

Elegance

Craft

Prosperity

Curiosity

Integrity

Narayana Hospitals

Elegance

Opower

Craft
Craft

Nudie

Curiosity

Threadless

Prosperity

BMWi

Brands make the
business model innovation is the in thing
future desirable
and aspirational

Brands should
business model innovation is the in thing
articulate the future
they want to create.

What will the
business model innovation is the in thing
‘families’ of the
future be like?

71%
Of Millennials want and
expect to work
overseas at some point
in their career.

68%
Increase in households
containing 2 or more
families between 1996
and 2012.

1 in
3
Babies born in the UK
in 2012 will live to 100.

3 million
Number of adults
currently living with
their parents in the UK.

1 in 4
People believe that
they would be better-off
if they owned fewer
things.

Photo: Simon Carr (flickr.com)

$2.5 bn
Annual revenue
generated by health &
fitness monitoring
services and devices in
the US.

50%
of Millennials think
business will achieve
the greatest impact on
solving society's
biggest challenges.

Photo: Karina Y (flickr.com)

57%
Of first time buyers are
open to purchasing a
house in partnership
with a friend.

Photo: Juhan Sonin

#familyofthefuture
brandfutures.dragonrouge.co.uk

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Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...

Building Brand Value through Upcycling: How Creativity, Marketing and Social ...

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Phases of Negotiation .pptx

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Insurers' journeys to build a mastery in the IoT usage

Insurers' journeys to build a mastery in the IoT usage

Insurers' journeys to build a mastery in the IoT usage

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Covid has drastically changed the way people work. Nowadays, many individuals can work wherever and whenever they prefer. However, this shift requires a different strategy for securing your environment. By adopting the Zero Trust principles, based on the 'Never Trust, Always Verify' mindset, you can mitigate these new risks. This session will delve into the concept and provide examples of how various HCL products can fit into this framework, particularly when it comes to building a central user repository and securing your email message flow.

Ensure the security of your HCL environment by applying the Zero Trust princi...

Ensure the security of your HCL environment by applying the Zero Trust princi...

Ensure the security of your HCL environment by applying the Zero Trust princi...

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Phases of Negotiation .pptx

Phases of Negotiation .pptx

Phases of Negotiation .pptx

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Organizational Transformation Lead with Culture

Organizational Transformation Lead with Culture

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Monthly Social Media Update April 2024 pptx.pptx

Monthly Social Media Update April 2024 pptx.pptx

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Pharma Works Profile of Karan Communications

Insurers' journeys to build a mastery in the IoT usage

Insurers' journeys to build a mastery in the IoT usage

Insurers' journeys to build a mastery in the IoT usage

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Building Beautiful Brands for Tomorrow's Needs

1.

2. Building beautiful brands for tomorrow's needs Dorothy Mackenzie

3. Brands are not unsustainable.

4. How we meet people’s needs can change.

5.

6. Integrity Elegance Craft Prosperity Curiosity

8. Narayana Hospitals

11. Craft Craft

17. Business model business model innovation is the in thing innovation is a brand opportunity.

18. Brands make the business model innovation is the in thing future desirable and aspirational

19. Brands should business model innovation is the in thing articulate the future they want to create.

20.

21. What will the business model innovation is the in thing ‘families’ of the future be like?

22. 71% Of Millennials want and expect to work overseas at some point in their career.

23. 68% Increase in households containing 2 or more families between 1996 and 2012.

24. 1 in 3 Babies born in the UK in 2012 will live to 100.

25. 3 million Number of adults currently living with their parents in the UK.

26. 1 in 4 People believe that they would be better-off if they owned fewer things. Photo: Simon Carr (flickr.com)

27. $2.5 bn Annual revenue generated by health & fitness monitoring services and devices in the US.

28. 50% of Millennials think business will achieve the greatest impact on solving society's biggest challenges. Photo: Karina Y (flickr.com)

29. 57% Of first time buyers are open to purchasing a house in partnership with a friend. Photo: Juhan Sonin

30.

31.

32.

33. What longer term business model innovation is the in thing legacy will brand marketers leave?

34. #familyofthefuture brandfutures.dragonrouge.co.uk