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Working with Constraints:Putting New Models to WorkLewis Perkins, Cradle to Cradle ProductsInnovation InstituteJeff Seabri...
2Working with Constraints:Putting New Models to WorkAmy Chenamy.chen@pepsico.comJune 6, 2013
4
In November 2008,PepsiCo Associates askeda simple question:How can we engagemore meaningfullyin inner citycommunities?Detr...
61. Get in the field, early and oftenFACTS• 40 Million Americans are living in Poverty• 80% of the Poor Live in Urban Area...
72. Define success criteria and rules ofengagementWhat you want to do How you want to do itHelp improve access tonutrition...
83. Start Small (and Fail Fast). Repeat.
9
104. Dream big… just in case your dreamscome trueSince 2009, Food for Good has:• Served 1.5 million meals• Created hundred...
11Amy Chenamy.chen@pepsico.com
Working with Constraints: Putting New Models to Work
Working with Constraints: Putting New Models to Work
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Working with Constraints: Putting New Models to Work

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What tips would successful multi-national innovators have to give us on putting new business models to work under harsh constraints? Are developing or non-existent markets, the absence of an electric grid, or extreme weather conditions your enemies or allies, and how do they encourage entrepreneurial re-invention from the ground up?

Veröffentlicht in: Business, Technologie
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Working with Constraints: Putting New Models to Work

  1. 1. Working with Constraints:Putting New Models to WorkLewis Perkins, Cradle to Cradle ProductsInnovation InstituteJeff Seabright, Coca-ColaAmy Chen, PepsiCo
  2. 2. 2Working with Constraints:Putting New Models to WorkAmy Chenamy.chen@pepsico.comJune 6, 2013
  3. 3. 4
  4. 4. In November 2008,PepsiCo Associates askeda simple question:How can we engagemore meaningfullyin inner citycommunities?Detroit, Michigan 2009
  5. 5. 61. Get in the field, early and oftenFACTS• 40 Million Americans are living in Poverty• 80% of the Poor Live in Urban Areas• 72% of the poor are employed, and theywork 1.25 Jobs on average• Supermarkets are 4 times less likely inAfrican American neighborhoods• Higher incidence of diet-based healthissues like diabetes and hypertensionVs.STORIES
  6. 6. 72. Define success criteria and rules ofengagementWhat you want to do How you want to do itHelp improve access tonutritionSupport local economicdevelopment and jobcreationActively engage with thecommunityLearn by doing… andcreate a learning labwithin PepsiCoDevelop a sustainablebusiness model
  7. 7. 83. Start Small (and Fail Fast). Repeat.
  8. 8. 9
  9. 9. 104. Dream big… just in case your dreamscome trueSince 2009, Food for Good has:• Served 1.5 million meals• Created hundreds of summer jobs• Provided physical activities + safeplace to play to thousands of kids• Helped PepsiCo “learn how tolearn”
  10. 10. 11Amy Chenamy.chen@pepsico.com

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