The document provides an overview of presentations made on consumer durable industries, including gadgets, home appliances, jewelry, automobiles, and power batteries. Five students - Sachin Golamwar, Sushant Nadarge, Jyoti Rajavat, Suhas Tompe, and Sonal Machale - presented on these industries on September 30, 2012. Sushant presented on gadget companies like Apple, BlackBerry, Samsung, and Lenovo. Sonal presented on home appliance companies such as Samsung, LG, and Panasonic. Jyoti discussed jewelry brands like Gili and Tanishq. Sachin covered power battery companies including Eveready, Duracell, and Philips

1. 9/30/2012
CONSUMER DURABLES
1
Presented to Ms. Pallavi Chandwaskar Madam

2. INDUSTRIES TAKEN
 Gadgets
9/30/2012
 Home Appliances
 Jewellery
 Automobiles
 Power batteries
2

3. PRESENTED BY
9/30/2012
Name Roll No.
Sachin Golamwar P31
Sushant Nadarge P41
Jyoti Rajavat P51
Suhas Tompe P55
Sonal Machale P56
3

4. 9/30/2012
GADGETS
By Sushant Suryakant Nadarge P41
4

5. COMPANIES TAKEN
9/30/2012
 Apple
 Black Berry
 Samsung
 Lenovo
5

6. APPLE
9/30/2012
 2011 iPhone lineup strategy
6

7. BLACK BERRY PLAYBOOK
9/30/2012
 Aggressive pricing strategy.
 Rim slashes „Playbook‟ price in India
7

8. SAMSUNG GALAXY TAB
 SAMSUNG VS APPLE
9/30/2012
 “The tablet that apple tried to stop”
8

9. 9/30/2012
9

10. LENOVO
9/30/2012
 “Protect and attack”
 “For those who do……..”
10

11. SAMSUNG –PLAYING SMART
The Challenge
9/30/2012

 The strategy
11

12. CONTINUED…
 The implementation
9/30/2012
 Innovation.
 Competitive pricing.
 “Smartphone for everyone”.
 Advertising.
 Samsung smart cafes.
 Leader in SMART TV territory.
12
 Results

13. 9/30/2012
13

14. CROMA – GUIDED SELLING
 The challenge
9/30/2012
 The strategy
14

15. CONTINUED….
 The implementation
9/30/2012
we help you buy!
Diversity and better range of products.
New format stores.
 Result 15

16. 9/30/2012
16

17. 9/30/2012
HOME APPLIANCES
By Sonal Machale P56
17

18. COMPANIES TAKEN
9/30/2012
 Samsung
 LG
 Panasonic
18

19. SAMSUNG PRODUCT PROFILE
9/30/2012
19

20.  SAMSUNG strategies for SMART TV
 Samsung smart utsav offer
9/30/2012
 3D videos on demand
 ATL & BTL marketing strategy
20

21. PANASONIC PRODUCT PROFILE
9/30/2012
21

22.  Panasonic
9/30/2012
 Targeting masses to drive volume sale.
 Pricing strategy
 Removal of unnecessary features from products.
22

23. TOSHIBA-LEADING INNOVATION
 Power of 100 strategy.
9/30/2012
23

24. LG PRODUCT PROFILE
9/30/2012
24

25. LG STRATEGIES
9/30/2012
 LG SLIM TV
 SMART THIEF campaign on YouTube.
25

26. CASE STUDY -SAMSONITE
 The challenge
9/30/2012
 The Strategy
 The implementation
 The result
26

27. 9/30/2012
JEWELLERY
27 Jyoti Rajavat P51

28. GILI
 In 1994, Gili Jewellery was established as a distinct brand by GitanjaliJewels.
 Gili offered a wide range of 18 carat plain gold and diamond.
 Gili introduced concept of hallmark in jewellery industry.
 All Gili products came with a guarantee of diamond and gold quality.
 Gili launched its 'diamond heart.
Collection‘ targeted at teenagers and priced between Rs 500 to Rs.2500
 In 2008, award of BUSINESS SUPER BRAND in gems and jewellery segment.

29. GILI MARKETING STRATEGY

30. MARKET ENTRY STRATEGY
JEWELLERY COLLECTION LAUNCHED:
 Gili should launch 3 jewellery collections
 Uber Cool,
 Romantique
 Sophistique

31. TANISHQ STRATEGY
 Tanishq worked hard on a two-pronged brand-building strategy:
Cultivate trust by educating customers about the unethical practices in the business
and
change the perception of jewellery as a high-priced purchase
To increase its market share .
 Tanishq formulated strategy for luring people:
provide a point of differentiation in a highly commoditized category
project Tanishq as an unimpeachable mark of trust

32. CONT…
 One way to create differentiation was through design
 Tanishq set up a seven member in-house design team
 Tanishq decided to focus on quality control:
 it introduced caratmeters which showed the purity of gold
 In November 2002,
 Tanishq introduced a new collectionof jewellery called 'Lightweights.
 It also focused on small town markets

33. CARBON
 In 1996, within the Peacock fold a new brand of 18-caratgold-based jewellery
called Carbon was launched
 Carbon launched its first fashion accessory collection ‘Venus’ at the first
Carbon outlet in Shoppers’ Stop in Bangalore.
 Carbon brand jewellery is manufactured in a modern 15,000 sq.ft. factory in
Bangalore.

34. MARKETING STRATEGY
 Initially it was selling its products only in multi-brand outlets (MBOs), such
as Shoppers’ Stop, Lifestyle and Bombay Stores.
 Carbon is adopting a multi-pronged strategy to expand its presence and
increase sales.
 Carbon is now adopting a franchisee model by opening company-owned
franchisee outlets to increase its sales.
 Carbon wants to be niche brand in fashion accessory market and not as a
mass brand.

35. OUTSOURCING
 Now outsourcing only retail part of jewellery business by opening franchisee
stores.
 Later, it plans to outsource manufacturing of its products.
 Currently, all its products are made in-house at a factory in Bangalore.
 Carbon also plans to enter the export market in next three years.

36. STUDY OF TANISHQ
• Gold remains favorite among Indian consumer
• Not only emotionally but also rationally
• Challenges
• Local players and family jewellers
• Strategy
• Focusing on factors such as purity
• Focusing on emotional aspect
• Promotional strategy

37. • Implementation
• Evolution of aspiration
• Various campaign like print and digital
 Tanishq dulhan
 Sub brand :
Mia
 Results of case study
Market share 40 %

38. 9/30/2012
POWER BATTERIES
By Sachin Golamwar
38

40. EVEREADY
 3.2 million outlets in whole India
 “Give Me Red” campaign, highly succesful
for 16 years
 In 2003- “BIG B” to endorse product
 New campaign “Kuch To Hai Extra”
 „Akshay Kumar‟ replace „BIG B‟

41. DURACELL
 Ability to change as per time- Advanced Lithium
Technology
 “Trusted Everywhere” Campaign
 “Powered By Prismatics Campaign”
 Promotion By Online sites & Game
sites

42. PHILIPS
 Wide distribution in Urban & Rural area
 Campaign “Philips Mahasangram Integrated
Marketing Programme
 Bring innovative products
 Innovative promotional activates

43. 9/30/2012
THANK YOU!!!
43