The document provides information on developing an effective social media strategy for business. It defines social media as a communication tool and discusses how traditional marketing uses interruption tactics while new digital marketing focuses on engagement and dialogue. The document then gives statistics on internet and home buying trends to show the importance of social media. It provides examples of successful social media strategies from companies like Dell and Starbucks. Finally, it outlines specific strategies for platforms like Facebook, Twitter, LinkedIn, and YouTube to engage customers and drive business goals.

1. Social Media Strategy
In Business

2. What is Social Media
“Social Media is a communication
tool. It joins television, radio, pony
express, smoke signals, post-it notes,
flyers, text, Bluetooth, outdoor cave
drawings, tattoos, letters, cable,
satellite radio, sign language, CB,
mobile, etc. as forms of media that
humans create to communicate. Each is
unique. None replaces another, or
causes any other form of media to
become obsolete.”
* grysm/slideshare

3. Old (Traditional)
Marketing
push marketing, which uses
interruption tactics to persuade
brand strength to consumers
Media: Traditional vs. Digital

4. New (Digital) Marketing
pull marketing where you use
human engagement & dialogue
to drive brand trust and loyalty.
Listening. Engagement.
Consumer Driven
Media: Traditional vs. Digital

5. THE DIGITAL LANDSCAPE
The Numbers – since 1990
 First website in 1990
 130 websites in 1993
 16 million internet users in 1995
 738 million internet users in Asia 2009
 252 million internet users in No. America 2019
 90 trillion emails sent in 2009
 234 million websites in 2010
 247 billion average daily emails sent 2011
 30 billion photos uploaded to Facebook
2010/per year
 2.0 billion internet users in 2011
* Jeff Bullas
marketing

6. THE DIGITAL LANDSCAPE
The Numbers – NAR & Real
 90% of buyers searched online during home buying process 2012
 100% of buyers used the internet to research a specific home
2012
 253% - Real estate searches on Google grew from 2008 – 2012
 89% of home buyers searched internet for a real estate
agent 2012
 35%, Millennials (age 18-35) are the largest share of home
buyers 2016
 73% of senior home buyers go online to search for a home 2016
 83% of all home buyers want to see pictures of the property 2016
 52% of all home buyers used an iPhone during process 2016
 91% of realtors use social media to some extent 2016
 73% of all buyers say they would use again or recommend their
agent 2016
* NAR stats report
2016

7. WHY DO YOU NEED A SOCIAL
MEDIA STRATEGY?
Competition is fierce and growing rapidly online
for real estate professionals, how will you stand
out of the crowd??

8. COMPANIES WITH POWERHOUSE
SOCIAL STRATEGIES

9. Dell Computers -
2009
Twitter Strategy – began a
customer service help/support
/client feedback portal in the
beginning 2009 for clients.
The end result from this one
strategy was increased client
trust and sales. By the end of
2009, Dell had generated over
$6.5 million in sales from
Twitter alone
Dell -- Social strategy

10. Starbucks Coffee –
2009Facebook & Twitter Strategy –
their first big social-media
promotion came in 2009, a
year after initial company
launch on Facebook & Twitter.
Promotion offered a free
pastry with drink purchase
before 10:30 a.m. over a
million people showed up,
proving that . . .
“the channels are not just about engaging and telling a story and
connecting, but they can have a material impact on the business.”
* Alexandra Wheeler/VP of global digital marketing
Starbucks -- Social strategy

11. Real Estate Co. – Social Media
powerhouse

12. 1. Establish a clear, focused vision – (example
Nike)
Nike’s Vision – “to bring inspiration & innovation to
every athlete in the world. If you have a body, you are
an athlete.”
2. Know your Target Audience
(Prospects/clients)
3. Create Business Goals & Prioritize
4. Develop actionable strategies to reach goals
MARKETING STRATEGY –
GETTING STARTED

13. 5. Plan & Research – sources for ideas and
resources for content: news local and
national / Pinterest sharing / Instagram
sharing / following industry leaders on
social
6. Publish, Schedule posts & Promote – on the
top 3 sites where your clients & prospects
are
7. Measure & Monitor ROI – know your
analytics
8. Modify, Rinse, Repeat
MARKETING STRATEGY –
GETTING STARTED

14. CONTENT – creativity / inspiration / high quality
“Content is King”
MARKETING STRATEGY –
THE FOUNDATION
*Gema Garcia – social media specialist

15. MARKETING STRATEGY –
THE PLAN

16. FACEBOOK
STRATAGIES
 Business page – reviews, welcome button
 Incentive – to grow FB page likes
 Capture emails addresses for your database
 Offer specials – partner with community businesses for
discounts,
 Publish content daily! – news updates, original content
 Publish links or posts from blog, pinterest, Instagram, etc.
 Provide rich media & video content
 Community based campaigns – advertise garage sales, open
houses, classes
 Share market research, stats, graphs, tables
 Youtube/Vimeo Channel with “How to” or “Monthly Tips & Tricks”
 Ads & Boosts - weekly or monthly - low cost but high
engagement

17. TWITTER
STRATAGIES
 Develop a targeted Twitter following
 Good photo, profile, and #hashtag content
 Tweet specials and promotions – with a fun hashtag
 Tweet content from your other sites, blog, etc.
 Tweet a “weekly stats update” – with link back to your website
 Network & build your online sphere
 Follow & collaborate with industry leaders
 Retweet leaders and industry organizations to build loyalty &
trust within the twittersphere

18. LINKEDIN
STRATAGIES
 Develop & grow your network in all verticals
 Join groups and contribute posts/articles/original pieces
 Customize your private messages – intro “thank you for
connecting” or follow up “let’s grab coffee” private messages
 Target to grow your network by your niche, likes, geography,
alumni, industry, etc.
 Create your own group that provides a specific forum
 Complete your entire profile!
 Ask for recommendations & give them
 Integrate/connect some of the widgets available – wordpress,
slideshare,

19. YOUTUBE
STRATAGIES
 Create your own branded YouTube channel
 Link all your sites to your channel
 Use good video titles to capture attention
 Use strong keyword tags with every video
 Promote your channel on your other sites and
website
 Interview senior thought leaders in your industry
 Have a “community feature” every month
 Create “how-to” or “home tips” videos
 Connect/follow other strong channels
 Save popular videos on your page

20. WEEKLY SCHEDULE

21.  Strategy not just tactics
 Content is the foundation
 Optimize for search
 make it easy to share
 Think/write in your voice
 Build a loyal online sphere
 Actively engage where your clients/prospects
are
 Implement the Hub total marketing strategy
 Utilize paid ads, post boosts, etc
 Be patient, persistent, & Listen well!
KEY TAKE-AWAYS

22. THANK YOU!!
Susan T.
Stewart
7596 W. Jewell Ave. #202,
Lakewood, CO 80232
susantstewart77@gmail.com
Cell: 303-396-3364* Online Connection’s *
www.linkedin.com/in/susantstewart
www.facebook.com/susantstewart
www.twitter.com/stewsue
www.pinterest.com/susantstewart
www.YouTube.com/SuccessStratagiesllc