Susan Hallam shares her top digital marketing tools. From SEO to CRO, researching keywords to researching competitors, this is a collection of tools for all well rounded digital marketers. First presented at ClickSummit Portugal #ClickSummitPT

1. www.hallam.co.uk/27Tools
Updating Your
Search Marketing Toolbox
Susan Hallam
@susanhallam
www.hallaminternet.com

2. Your dream digital marketing campaign is like your dream house…..

3. This is my house at the moment

6. SimilarWeb: www.similarweb.com

7. www.hallam.co.uk/27tools
#clicksummitpt
@susanhallam

8. Neil Patel: http://neilpatel.com/seo-analyzer/

9. SEO Site Checkup: seositecheckup.com

10. Impactana Toolbar
http://www.impactana.com

12. SEMRush
https://www.semrush.com/

13. SEMRush
Organic Research

14. SEMRush
Backlink Analysis

15. SEMRush
Advertising Research

16. • Traffic Analysis
• Back Link Analysis
• On Page Analysis
• Keyword Research
• Rank Tracking
• Site Auditing
• Technical SEO
• Competitor Research
• PPC Research
• Brand Monitoring
Swiss Army Knives of Digital Marketing

17. Ahrefs Backlink and Page Traffic Analysis
https://ahrefs.com

18. MOZ On Page Grader
https://moz.com/researchtools/on-page-grader

19. MOZ: Followerwonk
https://moz.com/followerwonk/

20. Screaming Frog: SEO Spider
https://www.screamingfrog.co.uk/

22. Google Search Console
https://www.google.com/webmasters/tools

23. Google Analytics Solutions Gallery
https://analytics.google.com/analytics/gallery/

24. Google Data Studio
https://datastudio.google.com

25. Google Data Studio
Data Sources

26. Google Mobile Friendly Test
https://search.google.com/search-console/mobile-friendly

27. Google PageSpeed Insights
https://developers.google.com/speed/pagespeed/insights/

28. Google Structured Data Tool

29. Google Optimize
https://www.google.com/analytics/optimize/

30. Google Trends
https://trends.google.com/

31. KWFinder: Keyword Research
https://kwfinder.com

32. Ubersuggest
https://ubersuggest.io/

33. Answer the Public
http://answerthepublic.com/

34. Siteliner: Duplicate content checker
http://www.siteliner.com

35. Yoast SEO WordPress Plugin
https://yoast.com/

36. Google Alerts: Brand Mentions
https://www.google.com/alerts

37. Feedly: Listening
https://feedly.com/

38. BuzzSumo: Most Shared
http://buzzsumo.com/

39. BuzzSumo: Brand Mentions

40. Canva
https://www.canva.com

41. Zapier: Marketing Automation
https://zapier.com

44. A Proven Track Record in Life Sciences Digital Marketing

45. www.hallam.co.uk/27Tools
Updating Your
Search Marketing Toolbox
Susan Hallam
@susanhallam
www.hallaminternet.com