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Webinar - How to Create a Stellar Survey Through Brainstorming
- 10. Why have we
experienced a
sharp increase
in customer
defections?
Idea A
Idea B
More!
What types of
marketing
messages are
likely to
resonate with
our target
customers as
we roll-out this
new product
or solution?
Idea A
Idea B
More!
If we
discontinue
our print
catalog, how
might sales
change?
Idea A
Idea B
More!
© 2016 Research Rockstar LLC 10
Project Objectives =
Brainstorming Topics
Brainstorming Needs
- 28. Step 5: Facilitate!
§ Facilitate your exercise.
– Don’t rush it
§ Don’t let any one
person dominate—
including yourself!
© 2016 Research Rockstar LLC 28
“If you are only hearing from the same people…you are not going to likely reinvent or innovate much of anything.” Source: h;ps://hbr.org/2009/05/how-to-lead-be;er-brainstormi