1. How To Run A Field Research Project with SurveyPocket’s iPad App Esther LaVielle John Johnson

3. Started in 2002 in Seattle, WA

4. #12 on Puget Sound Journal's Top 100 in Washington

5. Over 6K+ clients and growing!- SurveyPocket, QuestionPro, SurveyAnalytics, MicroPoll, IdeaScale, SurveySwipe, QSample, MicroPanel Presenters: Esther LaVielle & John Johnson - SurveyAnalytics 12 years of combined experience in project management, market research, and software application training

7. Online/Offline mode available

8. Is the only offline survey app with branching skip patterns available

9. Available for iPad & iPhone (Android Tablet now available in Android Market)One platform: on & offline data collection.

11. AGENDA Using the iPad we will show you how….. 1. Create and manage your own field project 2. Train and manage your field research team w/iPad 3. Fielding Data & How to synchronize/organize all data into an online report 4. How to quickly share your field research results with your clients faster than ever before with dashboards and alerts 5. Follow a case study we are currently fielding about pro sports fans! 6. Q & A/ Conclusion

12. 1. Create & Manage Your Own Field Project: The Core Panthea Lee, Reboot Diagram “Difference between Market Research & Design Research” http://thereboot.org/blog/2011/02/06/design-research-what-is-it-and-why-do-it/

13. Create & Manage Your Own Field Project: SurveyPocket Integration to Research Design Strategy Apply SurveyPocket to the Process and Primary Processing Tool -Process: Design the survey online using QuestionPro/SurveyAnalytics and select location to run field research that best reaches target demographic. -Tools: Using SurveyPocket, select how you want to run the project: Field intercept, one-on-one interviews, Kiosk style, etc. Panthea Lee, Reboot Diagram “Difference between Market Research & Design Research” http://thereboot.org/blog/2011/02/06/design-research-what-is-it-and-why-do-it/

14. Create & Manage Your Own Field Project: Location – Location - Location As a primary processing tool, SurveyPocket allows you let move wherever a paper/pen can go. -Flexible: Mobile online/offline mode -Allows you to change location/modify intercept locations to increase completion rates -Can easily update/edit survey questions while in the field ( w/internet access) -Enable GPS Tracking to monitor field team

15. Create & Manage Your Own Field Project: SurveyPocket Integration to Research Design Strategy With SurveyPocket, Change the way you collect pictures, videos, audio, while in the field! Food for Thought: Just think how the SurveyPocket can reform the way professional signature agencies must validate all signatures collected in the field to be added to a government ballot to vote on! Panthea Lee, Reboot Diagram “Difference between Market Research & Design Research” http://thereboot.org/blog/2011/02/06/design-research-what-is-it-and-why-do-it/

16. Train & Manage Your Field Research Team

17. 2. Train & Manage Your Field Research Team w/iPad Pick Social and engaging data collectors who enjoy speaking to the general public Awkward people need not apply! Pick Tech Savvy people to become Field researchers If fielders are NOT comfortable using w/technology and iPad, they are not fit to use the iPad for collecting data. Train them on basics of how to use the iPad (Android tablet) if needed -Recommendation: Set up standardized test to gauge proficiency

18. Pre-field Check List 1. Be sure Field team is well equipped with the latest version of SurveyPocket Downloaded to iPad. Click on iTunes store to update/download as needed :Take me to iTunes 2. Make each field researcher has a fully charged iPad & a working device key to sync up surveys & data Type in device key & Synchronize ALL survey in SurveyPocket at a location with internet connectivity before heading to assigned location. Choose to turn on/off GPS tracking/location Download a copy of the SurveyPocket instruction manual for field team member to review while onsite. Hand out printed copy if needed. Make sure contact information is available to all team members so field leaders can call with instruction updates/changes.

19. 2. Train & Manage Your Field Research Team on SurveyPocket Train them how to run a survey and how to answer each question in the survey using SurveyPocket -Include customizable training manual (available through SP) Set up standard protocol for field data collectors with technical difficulties Example: If survey crashes mid interview & what to do, if data will not sync when in internet connectivity available, etc. Set up Emergency Protocol What if iPad gets lost or stolen? What is your plan of action?

20. 3. Fielding Data with Device Key & How to Synchronize/Organize Data into An Online Report

21. 3. Fielding Data with Device Key & How to Synchronize/Organize Data into An Online Report SurveyPocket Device Key What is a Device Key? To access SurveyPocket from your iPad/iPhone you will require a unique Device Key. To generate a device key go to: Login » Surveys » Mobile » SurveyPocket Device Registration Click on the Add Device Key Button add a key. See Device Key Registration: “uiieu”

22. 3. Fielding Data with Device Key & How to Synchronize/Organize Data into An Online Report Make sure iPad has Web Access for set up purposes -Pull up SurveyPocket on IPad -Type in Device Key -Click on “Synchronize” -Enable/off GPS tracking

23. 3. Fielding Data with Device Key & How to Synchronize/Organize Data into An Online Report -Begin Fielding the survey -When done and in web access Range: Click on Synchronize To upload data to online account

24. 4. How To Share Field Research Results With Your Clients The greatest reason to use SurveyPocket: Save time & money on data collection from the field, organization, and delivery! Spend less time managing data and more time for analysis and completing projects. SurveyPocket allows you to organize and deliver data to clients faster than ever before!

26. 5. Case Study: Pro Sports Fans! SurveyAnalytics conducted a field research to look for NFL Sports Fan around the US Interviewed and completed 200 surveys in a 2 week period Survey Contest: all participates encouraged to make the best video opinion and let Us take pictures of any NFL/sports gear/brands they were wearing at the time. Best Video and Picture Received a $20 Amazon Gift Card from SurveyAnalytics

27. 5. Case Study: Pro Sports Fans! Favorite Team in Each Division AFC North: 65 % Pittsburgh Steelers NFC North: 39% Green Bay Packers AFC South: 50% Jacksonville Jaguars NFC South: 30% tie Atlanta Falcons New Orleans Saints AFC East: 3 way tie at 20% Buffalo Bills, New England Patriots, Miami Dolphins NFC East: 44% New York Giants AFC West: 100% Denver Broncos NFC West: 46% Seattle Seahawks

28. 5. Case Study: Pro Sports Fans! Segmentation: Seahawks Fans Rate Scale Question Results: On a scale of 0 to 5….. How satisfied are you with your favorite teams performance last week?

29. 5. Case Study: Pro Sports Fans! Who is your favorite NFL player currently playing football? Peyton Manning Indianapolis Colts

30. 5. Case Study: Pro Sports Fans! Which Team in the NFL is disliked the most? Dallas Cowboys: Click here for Best Video Opinion

31. 5. Case Study: Pro Sports Fans! Who do you think is going to win the NFL Superbowl this season? Green Bay Packers: Click here for best Video Opinion

32. 5. Case Study: Pro Sports Fans! Conclusion from Study: Favorite NFL team does not influence respondents thought on who would win the Superbowl Their favorite NFL player was 2 times more likely to not be on their favorite team Respondents who’s NFL favorite team won the week prior were more satisfied with their team’s offense, defense, special teams, and coaching, vs. favorite teams who lost Let’s Review the following: (Going to Live Demo) -How we set up the project in SurveyAnalytics -Created Device Key for iPads -Take survey and Synchronized to online reports -Data export options/online summary report -Dashboard to share

33. 6. Conclusion/Q&A SurveyPocket is flexible and can be used in any kind of quantitative and qualitative research. It can be implemented in Ethnography studies, focus groups, product and service testing, One on one interview with medical professionals and consumers, mall intercepts, and much more. Enhance these standard research techniques with pictures/videos and deliver real-time reports quicker and more efficiently than ever before. Anywhere there used to be a pen/pad to record answers, it’s time to save trees and use SurveyPocket!

34. Supplemental Reading Materials Resources on online survey design and management: http://www.surveyanalytics.com/resources/conductsurvey.html Is Mobile Field research right for you? http://www.surveyanalytics.com/resources/SurveyAnalytics-SurveyPocket.html

35. Now with your mobile device, you are to take on the world of field research! Thank you for Attending! Esther LaVielle http://www.surveypocket.com Esther.rmah@surveyanalytics.com http://www.surveyanalytics.com John Johnson john.johnson@surveyanalytics.com