User analysis is the process by which we track how users engage and interact with our digital product (software or mobile application) in an attempt to derive business insights for marketing, product & development teams. These insights are then used by teams across the business to launch a new marketing campaign, decide on features to build for an app, track the success of the app by measuring user engagement and improve the experience altogether while helping the business grow. You are working with the product team of Instagram and the product manager has asked you to provide insights on the questions asked by the management team. 1.Find the 5 oldest users of the Instagram from the database provided 2. Find the users who have never posted a single photo on Instagram 3.Identify the winner of the contest and provide their details to the team 4. Identify and suggest the top 5 most commonly used hashtags on the platform 5. What day of the week do most users register on? Provide insights on when to schedule an ad campaign 6. Provide how many times does average user posts on Instagram. Also, provide the total number of photos on Instagram/total number of users 7. Provide data on users (bots) who have liked every single photo on the site (since any normal user would not be able to do this).

1. Project Description
1.Find out user’s
engagement and
interaction with our
product( software and
mobile application to
drive business insight
for marketing product
& development team
2.Find the success of
the app by measuring
user engagement and
improve the
experience altogether
while helping the
business grow.
BY – SURENDRA UPADHYAY

2. APPROACH
1.DOWNLOAD
DATABASE FILE
6. ANALYSIS
THE
INFORMATION
AND MAKE
DECISION
2.USE MYSQL
TO CREATE
TABLE AND
INPUT VALUES
3. CREATE
TABLES
5. WRITE THE
QUERIES TO
FIND THE
QUSTION’S
ANSWER
4. GEATHERED
THE INSGIHT
OF THE
DATABASE
7. DECISION
MAKING

3. Tech_Stack_Used
MySQL Workbench 8.0 CE
MS EXCEL 2019
TABLEAU PUBLIC 2022.2
MS WORD
PAINT APPLICATION

4. INSIGHTS
TOTAL_USERS = 100
PICTURES_UPLOADED = 257
TOTAL_LIKES ON PHOTOS=
8782
NUMBER OF TAGS_ID = 21
MAXIMUM TIME TAG USED =

5. INSIGHTS
1.Find the 5 oldest users of the Instagram from
the database provided
2.Find the number of users who have never
posted a single photo on Instagram
3.Identify the winner of the contest and provide
their details to the team(Top-3)
4.Identify and suggest the top 5 most commonly
used hashtags on the platform

6. INSIGHTS
7.What day of the week do most users register on?
6.Provide how many times does average user
posts on Instagram.
5.Provide data on users (bots) who have liked
every single photo on the site

7. RESULTS
AD CAMPAGINE SHOULD BE ON SUNDAY AND THURESDAY
MAKE MORE SMILE RELATED AND POSITIVE VIBES TAGS
SEND PROMOTIONAL EMAIL FOR 1 ST PHOTO POST ON INSTA
,WHO NEVER ADDED ANY POST YET.
REWARDS OLDEST USERS FOR THERE ACTIVITIES.
LAUNCH MORE CAMPAIGNS FOR MORE USERS ACTIVATION.
WORK ON MORE PERSONLIZED AND INTRACTIVE FEATURE.

8. THE END