Effective communication is the hallmark of an effective personality. Communication is the most important aspect of human personality and we can’t think of an effective personality in the absence of effective communication.

1. EFFECTIVE
COMMUNICATION

2. Effective Communication
• Effective communication is the hallmark of an effective
personality. Communication is the most important aspect of
human personality and we can’t think of an effective
personality in the absence of effective communication.
• E.g. If your communication get the proper response from
the receiver it means that you effectively conveyed the
message

3. • How to achieve
effective
Communication
Principles that a speaker
must follow for effective
communication are:
• Principle of clarity:
• Objectives of
communication
• Planning the
communication

4. • Principle of tone and
content of the
message:
• Actions and picture:
• Principle of adequacy
• Encourage creative
and critical thinking
• Consider audience’s
information needs:
• Consider audience's
technical background:
• Consider audience's
cultural background
and gender

5. • Principle of time.
• Principle of
integration:
• Keep it short and
simple:
• Consider
audience's
knowledge of the
subject
• Seek audience’s
feedback

6. Principles that a receiver must
follow are
• Principle of attention/good listening: The
receiver must pay full attention at the time of
receiving the communication to make it
effective.
• Principle of feedback: Communication is a two
way process. It is complete only when the
person to whom it is made understands it in the
same sense in which it is meant. The purpose of
communication gets defeated if the feedback is
not received.

7. Main features of
communication are
• Communication is essentially a social activity. It
means that it owes its existence to the society.
At the same time, it is the very basis of social life
and the society can’t survive in its absence.
• It is a continuous process that has been going on
• It is a two way process and it is complete only
when the receiver understands the message in
the same sense and spirit in which the
communicator intends to convey.
• It is concerned with sharing and understanding
of feelings, ideas, information etc.

8. Seven C’s of Communication
• Credibility- It is hallmark of communication. Success of
communication depends upon your credibility.
Communication begins with a climate of belief.
Whatever you communicate should show your earnest
desire to serve.
• Context- Communication program must square with the
realities of its environment. The context must explain
and confirm the message and not contradict it. To
communicate, a right message to a right person at a
right time should be given.
• Content- The message must have meaning for the
receiver. It must have relevance for person. It is culture
specific.
• Clarity- The message must be put in simple terms. It
should mean something to receiver as they do for the
sender. Complex issues must be compressed into
themes or slogans that have simplicity and clarity

9. • Continuity and consistency- Communication is a
never ending process. Repetition is required to
receive it. We have to repeat it such that it
penetrates into the mind as it is intended.
Repetition in communication contributes in
factual and attitude learning. One theme must
lead to another i.e. continuity and consistency.
• Channel- Only the established channels of
communication should be used. Channels which
the receivers view and respect. Creating new
channels is a difficult task. Different channels have
different impact and serve effectively in different
stages.
• Capability- Communication must take into
account the capability of the audience.
Communication is effective when they require the
least effort on the part of the recipient. This
includes factors of reading availability, and
receiver’s knowledge.

10. Thank you