2. The Clear Cell Client Promises Deliver tangible benefits to your business by practical deployment of customer insight… Address your key business needs by developing relevant customer insights… Help you stay a "step-ahead" of your competition by sharing our Customer-centric thought leadership and passion… To be a partner you can trust by being transparent and to-the-point… These promises have been built from project experience and direct client feedback
3.
4.
5. We adopt a practical business driven approach… Behaviour data Market Research Lifestage & Lifesytle Reading / Viewing Missions New Service Interest Communication Preferences Customer Feedback Partner Strategy & Plans How do I treat partners to maximise their effectiveness? What investment should I make in partner activity? Promotions and Offers How do we optimise promo effectiveness with our partners? How do we optimise our promotional and loyalty messages to ensure maximum response and return? Service Where should I investment my service training funds? How does customer service impact return rates? Content Prioritisation / Positioning What content types are most popular amongst our different audiences? What is the appropriate content mix? Other 3 rd Party Data e.g. demographics Promotional Response Communication What events should trigger customer communication? Web data Partner data Recency, Frequency, Value Service data Potential Value Advertising How do we maximise advertiser investments by delivering relevant advertising to different consumers? Discover : the value in your data… Develop : insights to increase customer understanding… Deploy : insights against your Value Levers to increase efficiency and profitability… … which drives success by focusing on the Value Levers available in the business Customer Strategy What are the customer segment strategies? Which are the appropriate levers to implement the strategies?
6.
7. What some of our clients have said about us “ Clear Cell are world-class thought leaders in the areas of customer insight and customer management” Belinda Youngs, Chief Marketing Officer, Sobeys Inc , Canada “ Clear Cell helped us segment our customers and understand their behaviours much more clearly and helped identify both opportunities and challenges for our company” Owen O’Donnell, Finance Director, Joost Technologies, UK “ Clear Cell developed a deep understanding of the business issues and then worked with us to address them” Dak Liyanearachchi, Director of Insight Services LBM UK Some of the clients our consultants have worked with in delivering Customer Insight based business solutions
