UGC: Leveraging the Power of Social Media
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UGC: Leveraging the Power of Social Media
- 1. UGC: Leveraging the Power of Social Media @NikkiSunstrum, Director of Social Media University of Michigan
- 2. @UMich Director of Social Media Former State of Michigan @MIGov SM Coordinator B.S. in PoliSci & M.A. in Ed Skilled in making dull things interesting Co-Captain to a hashtag’ed entourage of 5 Former Elected official Throws parades for fun @NikkiSunstrum
- 3. You get paid to play on Facebook? “Because somebody grows up being a social media native, it doesn’t make them an expert in using social media at work, that’s like saying, ‘I grew up with a fax machine, so that makes me an expert in business.’” William Ward, professor of social media at Syracuse University’s S.I. Newhouse School of Public Communications
- 4. SOCIAL MEDIA IS NOT NEW
- 5. Tweeting the ninety-five thesis The way in which we get our point across has changed, not the concept or necessity of information distribution.
- 6. Social Media Communications 1 in 4 people use social networking sites Globally, in 2012 over 1.73B registered users of social — By 2017 2.55B 73% of adults are using social media — 56% in America 43% of senior citizens in the U.S. now use social media There are now more smart devices than people 57% of people are talking more online than they do in real life Nearly two-thirds of Americans sleep with their cell phones
- 7. Social Media Communications Instagram grew 50% in 9 months ’14, is now bigger than Twitter Organic Facebook reach drops to 2% for pages over 500k, ~6% for others In June of 2014 Facebook had more video views than YouTube Snapchat is [fastest] growing messaging app at a rate of 56% a year 50% of devices on corporate networks will be mobile in 2015 Instagram gets 50x more engagement than Twitter Gangnam Style has been viewed 2,182,109,637 times
- 9. Millennials are… The 1st generation to never know life without the internet The largest generation since the baby boomers About to take over as the majority of the workforce
- 14. 100 Million Active Monthly Users 400 Million Snaps Sent Each Day 71% of Users Are Under 25
- 15. Ads are seen anywhere from 500,000 to a million times a day. Allowing publishers to command $50,000 to $100,000 a day.
- 17. 20,000 People are now ‘GOING LIVE’ Each Day
- 18. The Viral Shaming Phenomenon 2013: 170 Twitter followers
- 19. FACT: Twitter users sent more than 500 million tweets per day in 2014 SCOPE STRUCTURE TONE
- 20. What can get you fired…and what won’t. • Post about working conditions, whether it's pay, hours, assignments, difficult supervisors, dress code, or any other issue are considered freedom of speech • Posts that damage a company, disparage its products or services or reveal trade secrets or financial information
- 22. 1 Hour 509 posts were generated Reach exceeding 200,000 people Over 5 million impressions
- 25. "When disasters happen, people need to know their loved ones are safe," he wrote in a Facebook post. "It's moments like this that being able to connect really matters.” -Mark Zuckerberg
- 32. Take Aways The method is new, not the concept Never underestimate the power of strategy Embrace opportunities for collaboration Put the proper resources in place for success Compose guidelines and set expectations