apka chotu, amit shankhla, entrepreneur from surat, online food delivery in surat, creative entrepreneur, online business, online platform for food and surti mithai

1. A presentation on one of the most
creative entrepreneur of surat
By:
09 Sani Gandhi
10 Viral Gandhi
11 Aakanksha Ganjoo
12 Kishor Goghari

2. Everything is getting online.
From vegetables to groceries.
From food to furniture.
Would you like if you get all type of
food online?
From snacks to sweets to fast food?
A Surat based entrepreneur is just doing that.

3. Mr. Amit Shankhla

4. Introduction to Amit Shankhla
• Post Graduation: J P Dawar Institute of
Information Technology, Surat in 2006.
• Work: worked at Pune for 4 years as web
designer and developer.
• Besides he is a food lover.
• And in 2010, He stated his first IT company
which is…….

5. APKACHOTU

6. About Venture Apkachotu
• Apkachotu.com was made to deliver the tasty
food of Surat to any foodie like Amit, living in
or outside Surat.
• This website is a platform for all small
retailers/ wholesalers to sell their product
online.
• He want to distribute Surat’s famous Farsan,
Sweets and Bakery items to everyone in Surat,
across India and even to other countries.

7. An Interview with Amit Shankhla
APKACHOTU

8. Question: 1
Why did Amit choose business over job & how
did he start his business?
• He started his company in 2010 because he
wanted to do something new in eCommerce
business.
• Being a foodie, he always felt that there was a
lack of quality and variety in food that he can
get online and get it delivered to his doorstep.
• It was always his dream to be a successful
entrepreneur and with this business he is
following that dream.

9. Question:2
How much time and money did it
cost to initiate this venture?

10. • Since December 2014 they have invested 2 to 2.5
lakhs in the project.
• All of it was invested in activities like Marketing,
Delivery setup, Resource setup, etc.
• The website didn’t cost anything but time, as we
developed it themselves.
• The initial funds were from his IT company. All
the earnings from his IT business are poured into
Apkachotu.com.

11. Question: 3
How big your team is?
• Right now, they have 5 members in the Team.
1 brand manager, 2 delivery boys, 1 customer
support executive and 1 operation Manager.
• The team size is likely to increase with the
work load.

12. Team of Apkachotu

13. Question: 4
How is Apkachotu different from
competitors?

14. • Most of the eCommerce websites focus
mainly on Restaurants. Apkachotu is focusing
on the smaller segments like Farsan, Sweets,
Mukhwas, etc. This is the main difference.
• Their aim is to promote local vendors online
and help in increasing their sales. They are
dedicated to delivering the products on time
and at the same rate that other retailers are
selling.

15. Question: 5
What are the biggest challenges of
starting up a business?

16. • Farsan and Sweets are items which people
prefer to buy on their own.
• So the biggest challenge is to spread
awareness about their services and ensuring
that the customers get the same product with
the same quality and at the same price.

17. Question: 6 & 7
What keeps Amit motivated?
Where do you see Apka Chotu five years
down the line?

18. • Orders :They are constantly getting orders
from Surat and across India.
• Providing creative products like fancy
chocolate items is also something Amit enjoy.
And happy customers are always a big
motivation.
• They want to get Apka Chotu in all corners of
India. So by the next 5 years they are
expecting to cover at least 10 cities. By then
they will be an established business.

19. Question:8
How will you compete with giant
competitors like Zomato, Swiggy, Dazo?

20. • Their business is different from those big
companies. They focus mainly on instant food
and restaurant food.
• There are some competitors like farsankart.com
and namkeenwale.in but they are one step ahead
of them.
• They have added snacks to their list of products
and are working very hard on online marketing
and improving our customer service.
• They are constantly trying to increase the range
of products that they offer and are also looking
into offering special discounts and other facilities
to the customers

21. Branding of Apkachotu

22. Brand name
Reason behind the brand name:
• we usually call waiter as a chotu, so a waiter is
a person who takes an order from the
customers and forward it to persons who are
associated cooking of food and while food is
prepared, he will forward that order to the
customer.
• Apkachotu as a platform

23. Logo of Apkachotu

24. Other Brand Elements
• Webpage
• Slogan:
“ ENJOY THE SURATI FOOD AT YOUR
DOORSTEP”

25. Effectiveness of their Brand element
• Memorability – Name is unique and use of kid
in the logo
• Meaningfulness – Explanation about product
category and needs
• Likability – name and logo both are likable
• Transferability – across the product categories
• Adaptability – Adaptibility in logo is there but
not in name
• Protectability- legally it is protectable

26. Scope of ApkaChotu:
• Sweets, Farsans, Mukhwas Items
• Chocolates, Snacks, Bakery Items
• Catering Service
• Kitty Party, Birthday Party, Anniversary
Celebration Food arrangement
• Corporate Events arrangement
• Ordering Food from Restaurants

27. Opportunities for Manufacturer
• High Internet Presence
• Business @ speed of click.
• Increased Visibility and Awareness of your
products in masses of People.
• Building high Customer Loyalty.
• Reduction of Marketing and Advertising Costs.

28. Thank you