เติบโตและกําไรอย่างยั่งยืนในยุคเศรษฐกิจ 4.0 โดย คุณนาวิก นำเสียง | กรรมการผู้จัดการ บริษัท ซันเด โซลูชันส์ จำกัด

2. เติบโตและกําไรอย่างยั่งยืนใน
ยุคเศรษฐกิจ 4.0
คุณนาวิก นําเสียง
กรรมการผู้จัดการ บริษัท ซันเด โซลูชันส์ จํากัด

3. 3PUBLIC© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
…as well as in small, regional companies, …
In worldwide operating companies…
Digital Business – Premise
In the digital economy People, Business, and “Things” are becoming more and more connected.
…and in all our daily lives.

4. 4INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Imperatives Affecting Companies of All sizes
Customer Experience
Competitions &
Business Models
Digital Transformation

5. 5INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
of customers are more willing to
engage with companies that
deliver better customer
experiences.
63%
Customers have
high expectations
Source: Forrester Consulting, 2017.
Customer experience will
overtake price and product as
key brand differentiator.
By 2020
of customers will buy from
competitors if they do not have
satisfactory experience.
91%
Only experience
matters
Customers want better
experience
Source: Forrester Consulting, 2017.Source: Walker Info, Customers 2020 Study.
Customer Experience

6. 6INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Great customer experience means
More Revenue for Brands
Customer experience leader
can almost double their
revenue in a 3 year period.*
*SOURCE: TEMKIN GROUP 2016

7. 7INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Increased pace
of disruption
Availability of alternative or
competitive products or
services
2 years or
less Rise and fall of the Blackberry
10 years
Fast pace of competition
Source: Forbes, Sep 2015.
Emergence of the
sharing economy
Market size of the sharing
economy by 2025
$335 billion
Source: The Current and Future State of the Sharing Economy,
December 2016, Brooking
Competitions & Business Models

9. 9INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Driving results with
Digital Transformation
41% of companies who
have experienced market
share gain attributed it to
digital transformation.*
*SOURCE: ALTIMETER 2016
Digital Transformation

10. Digital Business and Transformation

11. 11PUBLIC© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Digital business is built on new computing infrastructure – the enablers are…
Digital Business – Enablers
…accelerated by the Internet of Things (IoT), advances in Machine Learning and innovations
like Blockchain.
These technologies give your company the ability to change your business models, and create new
products and services in the digital economy.
Big DataAnalytics Cloud Technologies Mobile Technologies

12. 12INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Become an Omni-channel Business
Speak your customer
language
Different industries, customers,
locations have different
requirements and context
Innovate and differentiate
Address customers’ changing
needs as well as capturing
emerging opportunities
Conduct commerce on all
touchpoints
Be where your customers want
to be, seamlessly

13. 13INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Win with
Commerce

15. 15INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Deliver Contextual Customer Experiences
Engage customers
intelligently
Build relationship, trust, and
loyalty which differentiate you
from your competitions
Deliver consistently
anywhere anytime
Customers use many channels
on their journey; moving from
one to others should be
seamless and with context
Gain customer
intelligence
Knowing your customers
enable you to meet their
expectations

16. 16INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Attain Go-to-Market Agility
Build on best practices
Accelerate your time to value
and focus resources on
differentiated experience
Reduce complexity
Complexity slows you down
and increases costs
Empower your business
users
Enable business innovation
with minimal IT support

17. ขอบคุณครับ
คุณนาวิก นําเสียง
กรรมการผู้จัดการ บริษัท ซันเด โซลูชันส์ จํากัด
navik@sundae.co.th

18. ติดตามข่าวสารและกิจกรรม
fb.com/SundaeSolutions

19. THANK YOU
Sundae Solutions Co., Ltd.
T | +66 2634 8899
W| www.sundae.co.th