a self explanatory presentation with unique ads which sets the platform to give a superb presentation----by sumit mukherjee

5. SEGMENTS OF AUTOMOBILE
INDUSTRY IN INDIA
A1 MINI SIZE CAR
A2 COMPACT CAR
A3 MID SIZE CAR
A4 EXECUTIVE CAR
A5 PREMIUM CAR
A6 LUXURY CAR
C MULTIPURPOSE VEHICLE

6. SEGMENTS MARUTI SUZUKI HYUNDAI TATA MOTORS
A1 MARUTI 800 SANTRO/EON NANO
A2 ALTO/ZEN/WAGONR/SWIFT/RITZ I10/GETZ/i20 INDICA/INDIGO/
/A-STAR
A3 DESIRE/SX4 VERNA/ACCE
NT
A4
A5
A6
C OMNI/VERSA SANTA FE SUMO

8. BEHAVIORIAL – singles & young couples
(style, Innovative & early adaptors)
DEMOGRAPHIC – 21 TO 30 YEARS
GEOGRAPHIC – no specific cities

9. IMC STRATEGY –
BRAND AMBASSADOR – WORLD PRIMEIRE OF CARS
– BTL (POSTERS , DANGLERS) – ATL
(TV, MOVIES, SPONSORSHIP) - ADVERTISING

10. SPONSORING

11. ONLINE ADVERTISING

12. A
D
V
E
R
T
IS
E
M
E
N
T
S

13. USES THE EVENTS

14. FAILURE – ATOS PRIME
REASON – LAUNCHED WITH SANTRO XING 2003

15. N
E
W
L
A
U
N
C
H
2
0
1
2

16. POSITIONING – affordable small
car named “PEOPLE’S CAR”

17. UPGRADED ADVERTISEMENT SCHEMES SALES SERVICES PLATFORM TO
PRODUCT LINE K-SERIES, TEST DRIVE, NETWORK SALE
MASCOT, EXCHANGE OF TRUE VALUE
ONLINE, OFFER STATIONS
AD AGENCIES

18. ADVERTISEMENTS FOCUSED ON NEEDS
AND ASPIRATION OF A PARTICULAR
CUSTOMER
“paapa ki kehnda , petrol khatam ni honda”…

20. LIMITED EDITION
ON
1 MILLION CAR SOLD

23. SUCCESS – PRODUCT USAGE

24. SUCCESS – PRODUCT USAGE

26. SERVICE
NETWORK
STATIONS

27. NEW IMC STRATEGY - 2001

29. NEW IMC STRATEGY-
K - SERIES

31. AD-
ABOUT
THE
TECHNICAL
FEATURES

33. IN
AN
AUTO
EXPO

35. FAILURE –
more focused
on IMC than
the product

36. TATA ENTERS WITH INDICA
IN 1998
LAUNCHING – INGENIOUS &
PATRIOTISM

37. AD – LARGE SIZE
(targeting – joint family and business man)

38. REVOLUTION
IN
THE AD
WORLD

39. AD CAMPAIGN SUCCESSFUL
PRODUCT FAILURE

40. MEDIA AS A HELPING HAND

41. CHANGES AT REGULAR INTERVAL --- DIDN’T HELP

42. N
E
W
S
T
R
A
T
E
G
Y

43. MILESTONE
OF
MARUTI SUZUKI
SUCCESSFUL
NEW PLANT POSITIONING
WITH NEW IN RURAL
VENTURE - AND URBAN
EXPANDING
BUSINESS - 2006
2001
MARKET (TRUE VALUE,
LEADERS
INSURANCE)
1
MILLION
SALE -
1994

44. MILESTONE
OF
HYUNDAI
LEADING
EXPORTER IN
NEW 2012
TECHNOLOGIES-
SUCCESSFUL LAUNCHED
IMC
STRATEGIES
CAPTURED
2ND POSITION
AS MARKET
LEADERS
1 MILLION
SALE - 1999

45. MILESTONE
OF
TATA MOTORS
LAUNCH OF
NANO
INCREASED IN
VARIANTS
SUCCESSFULLY
ENTERED THE
MARKET -1998