Why should procurement organizations in higher education care about social media? How might they use it and what can the get out of it? And how can you get started?

1. SOCIAL MEDIA AND THE PROCUREMENT
ORGANIZATION
NAEP District VI Annual Meeting
October 15, 2013

2. University of California
• Leading public university system with 10 geographically unique campuses,
•
•
•
5 medical centers, and 3 National Labs
Employs more than 139,000 people making it the third largest
employer in the state of California
Contributes $46B to the California economy annually
Last year’s total campus operating budget was ~$16B, of which $5.7B is
spent on goods and services (~36%)
• Procurement employs over 230 professionals who expand
opportunities for teaching, research and public service by helping our
organization purchase goods and services as diverse as automobiles
and antibodies

3. UC Procurement Vision and Mission
Vision
•
To be acknowledged by University of California executive and campus leadership, faculty, staff and
students as a high performing strategic partner that is essential to the financial health of the
University.
Mission
•
To expand opportunities for teaching, research and public service by delivering savings and efficient
procurement services across the University of California.
Strategic Objectives
•
Develop collaborative relationships with clients across the UC system to understand their needs and
provide high quality procurement services that best meet those needs.
•
Pursue strategic initiatives in a coordinated manner that leverages the power of our collective spend
and redirects savings to teaching, research and public service.
•
Invest in and optimize talent and technologies across the University to deliver far greater benefit than
can be achieved by any single location working independently.
•
Drive down Total Cost of Ownership (TCO) and promote new revenue opportunities through effective
sourcing, contract management and supply chain solutions.
•
Partner with suppliers to develop business relationships and solutions that optimize value for the
University.

4. Copyright © 2012 Accenture All rights reserved.

5. My Bio in Logos

7. The <140 character question….
WHY SHOULD WE CARE
ABOUT SOCIAL MEDIA?

8. Most people use social media…
% of internet users using social media
Age 64+
Age 50-64
Age 30-49
Age 18-29
0
67%
Pew Internet Report 2013
20
40
60
20%
80
100
18%

9. Quiz: How long do students spend using e-mail on their
University accounts each day?
about e-mail…
1.
2.
3.
4.
120 minutes
60 minutes
24 minutes
6 minutes

10. “E-mail is a sinkhole where
knowledge goes to die.”
-Paul Jones
@smalljones
Clinical Associate Professor
University of North Carolina
New York Times, 9/27/2013

11. Not only that, we’re swimming in e-mail and it’s not
productive…
• Workers in the UK get over 10,000 e-mails/year, but
a lucky few, 1 in 12 get over 100 e-mails a day.
–
http://www.dailymail.co.uk/sciencetech/article-2305712/British-workers-receive-10-000-emails-year-NEVER-pen-paper.html
• A UC Irvine Study by Gloria Mark (@gmark6, Zot!) showed that
every time a worker interrupts what they are doing to respond
to e-mail it takes them 25 minutes to get back to their original
task.
–
http://www.fastcompany.com/3006044/email-scourge-or-merely-scapegoat-information-overload

12. It’s also not particularly effective…
United States E-mail Response Rates
http://www.smartinsights.com/email-marketing/emailcommunications-strategy/statistics-sources-for-email-marketing/

14. Another <140 character question….
HOW CAN A
PROCUREMENT
ORGANIZATION USE
SOCIAL MEDIA?

15. Arizona State University Facebooks….

16. LinkedIn
More than just invitations from people you don’t know
1. Recruiting talent – either by searching for skills or asking your
network for referrals.
2. Provide a portal for people to know about you and what
you’re organization is trying to accomplish.
3. Research suppliers and understand their organizations
backgrounds, skills and networks of the people calling on you.
4. Find out more about your own people.
5. Recognize the professional achievements of your team.
6. Create a private group and provide a space for collaboration
and information sharing.
7. Share articles for personal development.

17. My Personal Profile….

18. A Company Page

19. •
www.linkedin.com/in/justinsullivan/
LinkedIn Group Example…

20. Twitter: The Reason For All Those #Hashtags on TV
• Founded 2006
• Only used by about 8 %
of U.S. internet users.
• 24% of users (including
me) check it several
times per day.
• 72 of the top U.S.
Companies have a
presence on Twitter
• Updates limited to 140
characters.
20

21. Another <140 character question….
HOW DO YOU KEEP UP
WITH WHAT’S
HAPPENING ON YOUR
CAMPUSES?

22. The University of California On Twitter…
Office of the
President
@ucforca
@mark_yudof
UC Chancellors
UC Campuses
@UCSanDiego
@nickdirks
@lindakatehi
@ucriverside
@ucsf
@ucla
@uc_newsroom
@UCSFChancellor
@ucsantabarbara
@ucdavis
@UCIChancellor
@ucmerced
@UCSC
@UCBerkeley
10/23/2013
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22

23. UC Berkeley: Sampling The View…
Administration
Academics
Faculty
Campus Resources
@DirectorAmyJ
@BerkeleyLawNews
@RBReich
@DailyCal
@esgore
@BerkeleyHaas
@greatbychoiceMH
@berkkeleyscience
@JohnKaso
@Cal_Engineer
@richlyons
@ucgarden
@BillAllison
@CEDNews
@delong
@UCBerkeley_Jobs
@gobearsAD
@BerkeleyISchool
@eric_brewer
@BerkeleyGA
@ucbsoj
@paulmschwartz
@asuc_auxiliary
@AliceWaters
@theberkeleymdp
@rajoyceUCB
@ucpd_Cal
@stevewoz
@UCBerkeleySPH
@ken_goldberg
@cal1card
@aaronrodgers12
@goldmanschool
@jennaburrell
@caldining
Alumni
10/23/2013
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23

24. What this looks like in realtime…
24

25. Other uses: Customer Service…
25

26. Other uses: branding discussions with #hashtags…
26

27. Another <140 character question….
THIS LOOKS GREAT
HOW DO I GET
STARTED?

28. Create an account…

29. If you decide to send tweets out into the world…
• Tweets are limited to 140 characters the size of a standard text
message.
• # hashtag allows you to label or search for topics in posts
• If you begin your tweet by directing it to another handle for
example “@justindsullivan your zipper is open.” it will only be
seen by those that follow both you and @justindsullivan

30. #5TakeawayTweets
1. E-mail is a generational milepost and will continue to grow
less effective.
2. More than 80% of internet users between 18-29 use social
media.
3. People are using social media to research you and your
organization.
4. You don’t have to tweet to get value from your Twitter
account.
5. Twitter provides the single best way I’ve found to appreciate
everything that happens on a college campus.
BONUS: Be yourself and have fun.

31. #AskJustinAnything
31

32. Thank you.
Twitter:
LinkedIn:
e-mail:
@justindsullivan
linkedin.com/in/justinsullivan
justin.sullivan@ucop.edu