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The steve jobs way

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The steve jobs way

  1. 1. OBJECTIVE: • To share learning –key focused areas of Apple based on book: “The Steve Jobs Way” book • The learning will help us in guiding our customers who wants to follow Steve Jobs
  2. 2. ABOUT THE AUTHOR AND BOOK • Jay Elliot • One of the close associate of Steve jobs • Worked as Sr. VP of Apple • Book: • 4 Major principles: • Product • Talent • Organization • Marketing
  3. 3. PRODUCT • Passion for the idea, product & perfection • If you are not passionate from the start, you will never stick it out • Visit to ‘PARC’ - XEROX
  4. 4. PRODUCT • Details matter, it’s worth waiting to get it right. • Intel • Think like customer: • Micro analysis: Experience of customer • Make it so simple that manual is not needed • But there are times when you have to weigh the benefit of getting it right & the cost of being late to market • Hard Drive
  5. 5. TALENT • Pirates not the navy • Power of small groups: • Maximum 100 • Celebration / Events • Communication • Flow of information: Data
  6. 6. TALENT • Recruiting level A candidates • Ensuring everything to ensure ‘A’ • Talent don’t focus on only money (sign) • Making sure products are used by team • Passion of leader will be passion of team • The Beatles: Group of four guys
  7. 7. ORGANIZATION • Passion for the Idea, Product: Equal to all? • How to do find your passion? • Passions are those ideas that don’t leave you alone. • They are the hopes, dreams and possibilities that consume your thoughts. • Follow those passions despite skeptics and naysayers who do not have the courage to follow their dreams. • Passion fuels the rocket, but vision points the rocket to its ultimate destination • Goals
  8. 8. MARKETING • Focus on Experience : 5 sensory • No cashier • Shining of tiles • Keep it simple (Video of I pad launch) • High focus on how you feel by using it
  9. 9. KUCH TO LOG KAHENGE…

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